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  1. Sociologists can turn to interpretive sociology to concentrate on the processes by which audiences take or create meaning from media texts. Interpretive Sociology Figure 16.22 Vulcan cosplayer at the Phoenix Comicon in Phoenix, Arizona. Cosplay (costume play), fandom, fan fiction and mashups are various ways in which audiences actively ...

  2. MEDIA. Topic 1 - Ownership & Control. Topic 2 - Globalisation. Topic 3 - Selection & presentation. Topic 4 - Representations. Topic 5 - Relationship with audience. Topic 6 - The New Media. The 'nutshells' provide concentrated summaries. Use the arrows or swipe across to explore topics in more detail, including key perspectives and sociologists.

  3. Ownership and control of the media. The ownership and control of media institutions can greatly influence the nature of media content. Critics argue that when few individuals or corporations have control over media outlets, this can cause a concentration of power, leading to potential censorship or bias. Murdoch’s News Corporation is an ...

    • The New Media
    • Ownership and Control of The Media
    • The Media, Globalisation and Popular Culture
    • The Selection and Presentation of The News
    • Models of Audience Effect

    The posts below explore definitions and examples of New Media and their significance for an understanding of the role of the media in contemporary society. Characteristics of New Media– A summary of the key features of New Media and how they differ from more traditional forms. New media are digital, interactive, hypertextual, globally networked, vi...

    Do those who own the media control its content, or is it the audiences who view and use media? What is concentration of media ownership? A summary of the trends in concentration of media ownership and definitions of some of the ways we can measure this trend, such as vertical and horizontal integration and conglomeratisation. The Pluralist theory o...

    The postmodern perspective on globalisation and popular culture– postmodernists argue that popular culture is very diverse, active, ‘playful’, and generally a positive thing. The cultural imperialist perspective– A Marxist perspective on the globalisation of mass media. Powerful states and Media conglomerates work together to create media which kee...

    Intro post – News as a ‘window on the world’ vs The social construction of the News– an introductory post to this topic, summarising news values and other factors covered in more depth in the posts below. Organisational and Bureaucratic Constraints -probably the easiest factors to understand, including how time, money, and ethics influence the cont...

    The posts below explore models of the relationship between the media, their content and presentation, and their audiences, which range from being based on passive to active audience theories. The hypodermic syringe theory– from the 1940s this theory believes the media can have a direct and immediate effect on audiences. The cultural effects model– ...

  4. mass medium (such as television) is generally classified as ‘one-to-many’ communication - ‘one’ person (such as the author of a book, the creators of a television programme or a film director), communicates to many people (the audience) “at the same time” in a way that is largely impersonal; that is, the communication is one-way, in ...

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  5. Sep 21, 2017 · Media Performance in the Aftermath of Terror: Reporting Templates, Political Ritual and the UK Press Coverage of the London Bombings, 2005. Journalism Criticism, Theory and Practice. (November 3, 2014, doi: 10.1177/1464884914554175 ).

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  7. Oct 22, 2018 · Summary. The sociology of the media studies the relationship between communication tools (the media that play a mediating role in the communication among individuals and institutions) and society, using the methods traditionally established within the discipline of sociology, media, and cultural studies. The sociology of the media has devoted ...

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