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STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies.
This chapter introduces the notion of strategic management, highlights its importance, and presents a five-step process for strategically analyzing an organization. The remaining chapters expand on the various steps in the process with special emphasis on their application to ongo - ing enterprises. What Is Strategic Management?
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Strategic management provides an overall direction for the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and allocating resources in order to implement
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The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools, and practices, to provide a complete overview of conventional analytical techniques in strategic ...
I. Introduction and Overview of Strategic Management. 1. The Delta Model (PDF - 5.5 MB) 2. Porter’s Frameworks and the Resource-Based View of the Firm (PDF 1 - 1.6 MB) (PDF 2) (PDF 3) II. Business Strategy. 3. Customer Segmentation and Customer Value Proposition (PDF - 4.7 MB)
Our working definition of strategic management is as follows: all that is necessary to position the firm a way that will assure its long-term survival in a competitive environment. A strategy is an organization’s way of saying how it creates unique value and thus attracts the custom that is its lifeblood.
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Jan 21, 2015 · Strategic management is defined as the process of evaluation, planning, and implementation designed to maintain or improve competitive advantage. The process of evaluation is concerned...
