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- Show, Don’t Tell. Telling is selling -- and people hate being sold. What they don’t hate, though, is being shown how what you do directly benefits them.
- Interactive Storytelling. Interactive storytelling is the art of bringing your audiences directly into the story and helping them play a role in how they perceive it.
- Use Open Loops. Open loops are how you make people curious and drag them into your story -- while they wait for the payoff you’ve promised to deliver.
- Create a Brand Character. Building a brand personality or a brand character for your business is a great way to stand out. It’s also a great way to make sure people remember you and how you can help them.
Jul 2, 2024 · Explore 12 engaging video storytelling examples that will fire up your video production creativity. Read this blog and make the most of video storytelling in 2024.
- Conflict of Interest Course. Example: Conflict of interest course. This is a complete Storyline video example for case studies or company training. It has different pause points that allow embedding other visuals or materials to relate to your community in practice.
- Customer Testimonial Video. Example: Grocery customer testimonials. This is an excellent example of a video incorporating real people's feedback. Why we like it
- Demo Quiz. Example: Quiz feedback in Articulate. See this sample as a demo that can be used as a template to make quiz-type videos or anything that requires active feedback.
- Food Allergy Training Course. Example: Food allergy Articulate course demo. Use this template for complex or challenging topics. It allows you to explain with both a presenter who stays on screen and with slides, info cards, or charts.
- Semrush – Traffic Analytics API. Data and analytics – not the most attractive subject in the world! It’s also not an easy topic to understand. That’s what makes this video by Semrush so great.
- Renault Clio – Papa and Nicole. This Renault Clio video may look a bit “past it” now, but it’s definitely earned its place on this list. During 1991 and 1998, this series of ads by Renault had viewers in the UK hooked!
- Shopify – First Sale Story. Shopify is a leading eCommerce platform with a lot of impressive software and functionality to help business owners manage their online stores.
- McDonald’s – The Gift. The unique selling point for the McDonald’s Saver Menu is in the name – it’s a budget menu that means people can eat at McDonald’s for less.
Apr 6, 2024 · Understanding the elements of great storytelling can elevate your viewing experience, making you appreciate the craft behind your favorite films. Techniques such as pacing, flashbacks, and foreshadowing are tools that filmmakers employ to shape your journey through the story.
Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company, or product. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution.
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Jun 6, 2023 · Video storytelling is a marketing strategy that involves using video to share a narrative and evoke positive emotions in your audience. These pieces may range from a funny video that makes viewers laugh to a doodle video breaking down a complex concept or a serious video meant to inspire them.
