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- Show, Don’t Tell. Telling is selling -- and people hate being sold. What they don’t hate, though, is being shown how what you do directly benefits them.
- Interactive Storytelling. Interactive storytelling is the art of bringing your audiences directly into the story and helping them play a role in how they perceive it.
- Use Open Loops. Open loops are how you make people curious and drag them into your story -- while they wait for the payoff you’ve promised to deliver.
- Create a Brand Character. Building a brand personality or a brand character for your business is a great way to stand out. It’s also a great way to make sure people remember you and how you can help them.
- Conflict of Interest Course. Example: Conflict of interest course. This is a complete Storyline video example for case studies or company training. It has different pause points that allow embedding other visuals or materials to relate to your community in practice.
- Customer Testimonial Video. Example: Grocery customer testimonials. This is an excellent example of a video incorporating real people's feedback. Why we like it
- Demo Quiz. Example: Quiz feedback in Articulate. See this sample as a demo that can be used as a template to make quiz-type videos or anything that requires active feedback.
- Food Allergy Training Course. Example: Food allergy Articulate course demo. Use this template for complex or challenging topics. It allows you to explain with both a presenter who stays on screen and with slides, info cards, or charts.
- 1 – The Hook
- 2 – The Body
- 3 – The Ending
As your viewers scroll through an endless sea of video content, you have less than five secondsto capture attention before people move on – which is why we always start with a hook. A hook is a mystery that begs to be solved, and the only way to solve it is to watch the video. One way to create a hook is to consider starting with a question, and if...
Once you’ve hooked your audience, you have to deliver. Have you ever watched a great trailer only to be disappointed by the actual movie? That’s what happens when you don’t deliver. The body has to have substance. It has to live up to the hook. If a viewer engages with your content for the first time, this is your one shot at making a first impress...
Great endings are few and far between, but this is your last chance to make an impression. The most common way to stick a landing is to leave the audience with something memorable to help internalize your message. Some other ways to create memorable endings: 1. End with a powerful quote from a respected figure. 2. Consider ending the video with a p...
Apr 29, 2024 · The seven-point structure is: -You write about ordinary life of the character. -We get to meet the character. -See who that person is. -See why that person needs to change (because movies are...
Mar 20, 2022 · Great producers begin with choosing a storyline. As mentioned before, this can be an original idea, originate from a book, be based on a true story or can even be a spinoff of an existing movie.
- Damian Miles
Jul 1, 2021 · What elements must one consider to make the audience invested in the story? In this article, we dig into these pointers and why they are relevant. So, without further ado, here are some factors to consider when writing a film.
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Apr 6, 2024 · Understanding the elements of great storytelling can elevate your viewing experience, making you appreciate the craft behind your favorite films. Techniques such as pacing, flashbacks, and foreshadowing are tools that filmmakers employ to shape your journey through the story.
