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  2. money that is given, usually by a company, to support a person, organization or activity: The orchestra receives £2 million a year in sponsorship from companies. the act of sponsoring someone or something or of being sponsored: the brands sponsorship of sports events. See. sponsor.

    • Sponsor

      (of a business or other organization) to pay for someone to...

    • What Is Corporate Sponsorship?
    • Understanding Corporate Sponsorship

    A corporate sponsorship is a form of marketing in which a company pays for the right to be associated with a project or program. A common template for corporate sponsorships entails a collaboration between a nonprofit organization and a sponsor corporation, in which the latter funds a project or program managed by the former in exchange for recognition.

    displayed alongside of the organization undertaking the project or program, with specific mention that the corporation has provided funding. It is not the same as

    Corporate sponsorships are a tool used to form

    and brand image via increased visibility. While supporting a popular and socially conscious cause may be mutually beneficial to both parties, a corporate sponsorship is not a donation; it is a business deal. Corporate sponsors often characterize their sponsorship activities and their benefits as "doing well by doing good."

    A corporate sponsorship is marketing in which a company pays to be associated with a project or program.

    Corporate sponsorship is common for programs at museums and festivals, but is also seen in the commercial sphere, like the many athletic facilities and sporting events that bear a company's name.

    Corporate sponsors also expect some measurement of the exposure they received, for example how many Meta (formerly Facebook) posts carried their logo.

    The conventional wisdom is that a corporate sponsor facilitates a mental link between a brand and a popular event, program, project or person, and customers—the so-called "

    • Will Kenton
  3. Sponsorship definition: the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project. See examples of SPONSORSHIP used in a sentence.

  4. Aug 9, 2024 · Sponsors are corporate entities that provide support within the financial services industry. This support can include providing underwriting for a stock, mutual fund, or...

  5. Definition of Sponsorship. Sponsorship is a dynamic marketing strategy where a brand aligns itself with an individual, organization, or event to create mutually beneficial outcomes. Unlike traditional advertising that relies on direct promotional methods, sponsorships are characterized by a more integrated and often emotional approach.

  6. Dec 20, 2019 · In this guide, we’ll explore everything there is to know about sponsorship. You’ll learn: what sponsorship is; common misconceptions about sponsorship; different types of sponsorship; what ‘practicing’ sponsorship means; how sponsorship works; what sponsorship packages are (and how to use them).

  7. (of a business or other organization) to pay for someone to do something or for something to happen: The participants ' employers sponsor them for the six-month training program. His organization sponsored the study.

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