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Space visually organises elements on a page; it helps to create focal points, special relationships and areas of interest. Tips for Using Space in Your Designs. The use of space is particularly important when your design contains many of the other elements of design.
- Alignment in Graphic Design
- Hierarchy in Graphic Design
- Contrast in Graphic Design
- Scale and Proportion in Graphic Design
- Proximity in Graphic Design
- Balance in Graphic Design
- Color and Pattern in Graphic Design
- Space in Graphic Design
- Movement in Graphic Design
- Harmony and Unity in Graphic Design
The first principle of design that we are going to discuss is alignment. Alignment refers to how different parts of a design are lined up in relation to each other. But don’t forget that you can deliberately break the alignment to grab attention! Without alignment, the elements on your design will look disorganized, confusing, and cluttered.For exa...
The next principle of design is the hierarchy. Basically, hierarchy is the arrangement of different parts of the design, by size and color, to imply importance. Emphasis is more or less the same – which design elements we choose to stand out, and which we “keep down”. Hierarchy is an important principle in art and design because it directs the view...
The next principle of design, contrast, is closely connected to hierarchy and emphasis. Contrast can be achieved by varying shapes, colors, scale, and layout. Using contrast in your work shows the viewer what is important in your design and what is secondary. Here is a very simple example of the contrast between a white label with product info and ...
Scale and proportion have to do with how different parts relate to each other – by size. Scale and proportion help you perceive information in separate sections and help with creating structure. Look at the following example and try to analyze how the scale principle was applied: Elements of different sizes help in creating contrast.Notice the diff...
The eye perceives elements placed close to each other as a group. Or, if they are visually connected somehow (fx. by color and shape), the eye again perceives them as a whole. That’s the principle of proximity. People use this principle of design to organize different parts of the design and to increase readability. Notice how the products below ar...
Think of the balance principle as a scale. If you put too many things on one side, the scale won’t be balanced. It’s aesthetically pleasing for the eye to have parts of a design, equally placed from both sides of an invisible centerline. There are 2 ways to do that: This is when the elements on both sides of the centerline are similar in size and v...
The next two principles are color and pattern. We often see patterns in nature – a pattern is simply a repeating element – color, shape, form, texture. A pattern is very pleasing to the eye and we are wired to look for patterns around us. In the following example, we can notice a pattern of little lines, but that’s not the only pattern – we also no...
One of the most important principles of design is space. Why? Because no one likes to be in a room, cramped with furniture, even if the furniture is exquisite itself. The space principle deals exactly with that – giving room for the different elements to breathe: Often when we say “space” in a design context, we actually mean white space – the blan...
The next principle of design we are going to look at is movement. Movement is placing the parts of a design in such a way, that they guide the eye and create interest. This can be achieved by creating invisible lines with patterns, repeated design elements, anything that adds direction. Below you can see examples of the movement principle in design...
And the last design principle – harmony combines all the other principles into one. This time, we are not looking at the individual parts, but the design as a whole. Harmony is achieved with the following methods: This method combines proximity, space, and movement – harmonious design requires a sense of distance between the elements. This method i...
Dec 10, 2021 · By following basic principles of design like hierarchy, balance, unity, and variety, you can create digital products and graphic designs that people love to use. The 11 principles of design every graphic designer should be familiar with: Hierarchy; Balance; Alignment; Emphasis; Proportion; Movement; Negative Space; Contrast; Repetition; Variety ...
Aug 8, 2024 · Explore the significance of white space in graphic design, its various types, and how it enhances readability and aesthetics. Learn practical tips for using white space effectively across different media to create clean, sophisticated designs.
May 3, 2022 · White space is one of the 13 basic design principles and refers to any blank or empty space surrounding all the other elements in a design composition. It is the space between text, images, buttons and other objects that a user can see on a page or a screen.
- Joan Ang
Mar 11, 2024 · Use the principles of size, color, contrast, groupings, alignment, and white space to make your elements come to the forefront or recede into the background. By mastering graphic design principles like hierarchy, you can not only captivate but also communicate with precision and impact.
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There are 7 key principles of design: balance, emphasis, pattern, movement, proportion, white space, and contrast. As you go through that list, you’ll likely realize some items are intuitive. That’s because our minds are already good at recognizing these principles in well-designed images.
