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Space can be described as the distance around and/or the area between design objects or elements. As an example, if you were to place an image on a page, the area that does not contain the image would constitute space. Furthermore, this can be called white space (if placed on a white page) or negative space.
- Alignment in Graphic Design
- Hierarchy in Graphic Design
- Contrast in Graphic Design
- Scale and Proportion in Graphic Design
- Proximity in Graphic Design
- Balance in Graphic Design
- Color and Pattern in Graphic Design
- Space in Graphic Design
- Movement in Graphic Design
- Harmony and Unity in Graphic Design
The first principle of design that we are going to discuss is alignment. Alignment refers to how different parts of a design are lined up in relation to each other. But don’t forget that you can deliberately break the alignment to grab attention! Without alignment, the elements on your design will look disorganized, confusing, and cluttered.For exa...
The next principle of design is the hierarchy. Basically, hierarchy is the arrangement of different parts of the design, by size and color, to imply importance. Emphasis is more or less the same – which design elements we choose to stand out, and which we “keep down”. Hierarchy is an important principle in art and design because it directs the view...
The next principle of design, contrast, is closely connected to hierarchy and emphasis. Contrast can be achieved by varying shapes, colors, scale, and layout. Using contrast in your work shows the viewer what is important in your design and what is secondary. Here is a very simple example of the contrast between a white label with product info and ...
Scale and proportion have to do with how different parts relate to each other – by size. Scale and proportion help you perceive information in separate sections and help with creating structure. Look at the following example and try to analyze how the scale principle was applied: Elements of different sizes help in creating contrast.Notice the diff...
The eye perceives elements placed close to each other as a group. Or, if they are visually connected somehow (fx. by color and shape), the eye again perceives them as a whole. That’s the principle of proximity. People use this principle of design to organize different parts of the design and to increase readability. Notice how the products below ar...
Think of the balance principle as a scale. If you put too many things on one side, the scale won’t be balanced. It’s aesthetically pleasing for the eye to have parts of a design, equally placed from both sides of an invisible centerline. There are 2 ways to do that: This is when the elements on both sides of the centerline are similar in size and v...
The next two principles are color and pattern. We often see patterns in nature – a pattern is simply a repeating element – color, shape, form, texture. A pattern is very pleasing to the eye and we are wired to look for patterns around us. In the following example, we can notice a pattern of little lines, but that’s not the only pattern – we also no...
One of the most important principles of design is space. Why? Because no one likes to be in a room, cramped with furniture, even if the furniture is exquisite itself. The space principle deals exactly with that – giving room for the different elements to breathe: Often when we say “space” in a design context, we actually mean white space – the blan...
The next principle of design we are going to look at is movement. Movement is placing the parts of a design in such a way, that they guide the eye and create interest. This can be achieved by creating invisible lines with patterns, repeated design elements, anything that adds direction. Below you can see examples of the movement principle in design...
And the last design principle – harmony combines all the other principles into one. This time, we are not looking at the individual parts, but the design as a whole. Harmony is achieved with the following methods: This method combines proximity, space, and movement – harmonious design requires a sense of distance between the elements. This method i...
Dec 10, 2021 · Learn 11 core principles of design and how to apply them to your graphic design work. Check out visual examples of essential design principles.
Dec 5, 2023 · Explore the multifaceted concept of space in graphic design, from positive and negative space to its role in creating focus, balance, and effective communication.
As the name suggests, white space, also known as negative space, is the space around a design element, content, or graphics, that helps create a visual break from the clutter. It is the breathing room around and within design elements that allows them to speak with clarity and resonance.
Here, we’ll introduce you to the elements of visual design: line, shape, negative/white space, volume, value, colour and texture.
Jan 18, 2024 · Negative space, often known as white space, is essentially the empty area in a design layout. It’s the room between lines, gaps in graphics, and empty fields that surround the content on a webpage. While it gives content some room to breathe, viewers can easily digest and engage with the information presented.
