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   What is a match rate?

   • When you are matching CRM data to website behavioral data, and DSP cookies to partner website cookies, you are looking at a match rate per paired data set. Some match rates are naturally higher due to higher moments of recognition within one or both of the data sets. But no match rate is ever going to be 100%.

   Everything You Need to Know About Match Rates | Relay42

   relay42.com/resources/blog/everything-you-need-to-know-about-match-rates

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   What is a match rate report?

   • Marketers are requesting match rate reports as a means of benchmarking and comparing Martech platforms in the same way they wanted click-through rates from ad networks just a few years ago. So, what do we mean by match rates? Put simply, a match rate is how many individuals from one data set can be matched with individuals from another.

   Everything You Need to Know About Match Rates | Relay42

   relay42.com/resources/blog/everything-you-need-to-know-about-match-rates

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   How does a match network affect match rate?

   • So the number of users found via the match network directly drives match rates up or down. The second biggest driver of match rate is the precision of the match. A data onboarder can dial down precision, increasing the number of “false positives” (bad matches) in the audience file.

   What is a Match Rate? | LiveRamp

   liveramp.uk/blog/what-is-a-match-rate/

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   Why is a high match rate important?

   • It’s an indication of your ability to target the right audience, because a high match rate means you’re sharing more customer profiles with your downstream data partners. It will also increase the targeted scale available across your media buys.

   Why Match Rates Matter and How to Improve Them - Wingman Media

   wingmanmedia.com/why-match-rates-matter-and-how-to-improve-them/

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   What drives match rate?

   • The second biggest driver of match rate is the precision of the match. A data onboarder can dial down precision, increasing the number of “false positives” (bad matches) in the audience file. This will lead to a perceived greater match rate and inflated sense of scale.

   Data Onbarding 101: What are Match Rates? | LiveRamp

   liveramp.com/blog/data-onboarding-101-match-rates/

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   Is there a magic'match rate' per brand?

   • That seems pretty straightforward, however, there is no one magic 'match rate' per brand. When you are matching CRM data to website behavioral data, and DSP cookies to partner website cookies, you are looking at a match rate per paired data set.

   Everything You Need to Know About Match Rates | Relay42

   relay42.com/resources/blog/everything-you-need-to-know-about-match-rates

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2. relay42.com › resources › blogEverything You Need to Know About Match Rates | Relay42

   relay42.com › resources › blog

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   Put simply, a match rate is how many individuals from one data set can be matched with individuals from another. That seems pretty straightforward, however, there is no one magic 'match rate' per brand.

3. liveramp.uk › blog › what-is-a-match-rateWhat is a Match Rate? | LiveRamp

   liveramp.uk › blog › what-is-a-match-rate

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   Oct 11, 2019 · A match rate refers to the percentage of users from a file that an onboarder is able to find and anonymously tag with data. It is critical for understanding the size of your addressable online audience.

4. support.google.com › google-ads › answerAbout Customer Match match rates - Google Ads Help

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   Your Customer Match match rate is the percentage of your uploaded customer list that could be connected to Google users, so you can see how much of your list is usable. Keep in mind that your...

5. wingmanmedia.com › why-match-rates-matter-and-howWhy Match Rates Matter and How to Improve Them - Wingman Media

   wingmanmedia.com › why-match-rates-matter-and-how

   Defining Match Rate. A match rate is the percentage of individuals in a data set who can be successfully matched with the members of a data set on another platform during an onboarding process.

6. liveramp.com › blog › data-onboarding-101-match-ratesData Onbarding 101: What are Match Rates? | LiveRamp

   liveramp.com › blog › data-onboarding-101-match-rates

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   A match rate refers to the percent of users from a file that an onboarder is able to find and anonymously tag with data. Match rates can be calculated in different ways.

7. www.linkedin.com › pulse › demystifying-match-ratesDemystifying Match Rates: Getting to what really matters

   www.linkedin.com › pulse › demystifying-match-rates

   Nov 13, 2023 · In digital advertising, “match rate” refers to the percentage of a marketer’s target audience matched with a specific advertising platform. Put another way, it’s the number...

8. liveramp.com.au › blog › match-rate-mattersMatch rate and why it matters | LiveRamp

   liveramp.com.au › blog › match-rate-matters

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   Aug 7, 2018 · The definition of a match rate varies by company, along with how to accurately determine the match rate. Other than understanding what a match rate is and why it matters, here are five questions every marketer should be asking their data onboarding partner about match rates.