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  1. A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. A business plan helps you to: You’ll need a ...

  2. Start with a cogent and concise one sentence statement of the business idea. A sentence that is so clear and appealing that the reader can immediately visualise or ‘see’ the business. You can then go on to describe: The market at which you are aiming. The specific benefits offered by your product or service.

    • 191KB
    • 11
    • Company History and Management
    • Products Or Services
    • The Market
    • Competitive Advantages
    • Financial Projections
    • Startup Financing Requirements

    This section describes the basics of where the company is located, how long it has been in operation, who is running it and what their level of experience is. Remember that this is a summary and that you’ll expand on management experience within the business plan itself. But the reader should know the basics of the company structure and who is runn...

    This section tells the reader what the product or service of the company is. Every company does something. This is where you outline exactly what you do and how you solve a problem for the consumer.

    This is an important section that summarizes how large the market is for the product or service. In the business plan, you’ll do a complete market analysis. Here, you will write the key takeaways that show that you have the potential to grow the business because there are consumers in the market for it.

    This is where you will summarize what makes you better than the competitors. Identify key strengths that will be reasons why consumers will choose you over another company.

    This is where you estimate the sales projections for the first years in business. At a minimum, you should have at least one year’s projections, but it may be better to have three to five years if you can project that far ahead.

    This states what it will cost to get the company launched and running. You may tackle this as a first-year requirement or if you have made further projections, look at two to three years of cost needs.

    • Kimberlee Leonard
  3. Download the Business Plan Template. 4. Presenting your vision. You want your plan to make an impact and leave a positive impression. Keep it short and concise. Make it readable and confident. Keep the presentation professional. Clearly describe what your business does and set out your vision for your business.

    • Executive summary. Yes, the executive summary comes first in your plan, but you should write it last, once you know all the details of your business plan.
    • Opportunity. The “opportunity” section of your business plan is all about the products and services that you are creating. The goal is to explain why your business is exciting and the problems that it solves for people.
    • Execution. This section of your business plan dives into how you’re going to accomplish your goals. While the Opportunity section discussed what you’re doing, you now need to explain the specifics of how you’re going to do it.
    • Company. Use the Company section of your business plan to explain the overall structure of your business and the team behind it. Organizational structure.
  4. Sep 20, 2024 · Featured Resource: Free Business Plan Template. Download the template for free. 1. Cover Page. Your business plan should be prefaced with an eye-catching cover page. This means including a high-resolution image of your company logo, followed by your company's name, address, and phone number.

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  6. May 24, 2021 · How to Write a Business Plan Step 1. Create a Cover Page. The first thing investors will see is the cover page for your business plan. Make sure it looks professional. A great cover page shows that you think about first impressions. A good business plan should have the following elements on a cover page:

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