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- Hershey's: An Overly Concise Statement. If you look at almost any list of lousy mission statements, you'll likely find this one: "Undisputed marketplace leadership."
- The Home Depot: A Statement Without Personality. The Home Depot doesn't lack brand personality. Even the most casual consumer would describe it as rugged and resourceful.
- Sony: A Vague Statement That Falls Short. Sony has been innovating in electronics since the 1940s, but you'd never know it from its mission statement's vague language
- Cisco: A Statement With Too General Core Values. Like Sony and The Home Depot, tech giant Cisco doesn't use its mission statement to set itself apart.
Nov 15, 2013 · The 9 Worst Mission Statements of All Time. If your mission statement contains no typos, mentions what your company does, and doesn't go on for a whole page, you're already doing better...
- What Is A Mission Statement?
- Why A Good Mission Statement Is Important For Your Company
- Examples of Mission Statements That Don’T Sell Their Vision
- Key Takeaways: What Makes For A Good Mission Statement?
A mission statement is a short sentence or paragraph that explains to customers, shareholders, employers and everyone in between what you do and whyyou do it. A great mission statement should outline what your product or service is, who you sell to, what core values you believe in, and perhaps most importantly, what motivates you to do this. Think ...
Getting your mission statement right is vital. Not only does it align everyone who works with and for your company around the same values and point them toward the same objectives, it also ensures that you’re attracting the right customers and clients. For example, if you run a coffee distribution company that prides itself on its concern for the e...
1. “Be the best in the eyes of our customers, employees and shareholders.”
American Standard’s mission statement has since undergone a major overhaul, but it made the rounds on the internet for having a statement that, well, basically outlined the main goal of every company that has ever gone into business. This one is clearly lacking strong motivators, guiding principles and objectives beyond the very basic level, and it gives the audience very little in the way of understanding what American Standard does and stands for.
2. “Undisputed marketplace leadership.”
Another one that (fortunately) didn’t stand the test of time, the Hershey Company’s former mission statement was so short and concise, it barely conveyed anything about Hershey at all. This one would have been well-served by teasing out in greater detail the reasons Hershey strove for this objective, while providing a little nuance into how the company defined leadership in this space.
3. “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.”
If you removed the name The Home Depot from this mission statement, it could apply to just about any home improvement business out there today. Good service, quality products and competitive prices are good, but for most customers, that’s the bare minimum. The Home Depot would be better served by including a spritz of passion into this statement, and it might choose to drive home a broader purpose like helping their customers craft warm, welcoming homes for their families.
Short, sweet and to the point.People don’t have too much time on their hands as it is, and they don’t want to spend precious amounts of their time reading a multi-paragraph-long mission statement, especially if they’re unsure they want to buy your product or service. You need to make sure you’re able to convey all the essential points in as few wor...
Nov 14, 2023 · A mission statement is a concise summary of a company’s, organization’s, or individual’s unique contributions to the world. It describes aims and values that serve as guideposts for future decision-making. A successful mission statement will include the company or your purpose, vision, and values.
- Starbucks: Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. The Seattle-based coffee giant originated in 1971 and has since become ubiquitous around the world.
- Honest Company: Meaningful transparency and thoughtful design. We’re on a mission to change the world, one product at a time. Honest Company made headlines when it went public in mid-2021, with founder Jessica Alba as the youngest-ever Latina to list a company on the New York Stock Exchange.
- Patagonia: We’re in business to save our home planet. The outdoor apparel and equipment company is known for its social and environmental activism. Patagonia mission statement: We’re in business to save our home planet.
- Microsoft: To empower every person and every organization on the planet to achieve more. The software giant is currently valued at approaching $2 trillion.
Vision statements are about the future. Mission statements stay firmly in the present: who you are and what’s important to you, now. Be timely, explain who you are today and do so clearly. ProjectManager Turns Your Mission Statement Into a Reality. A mission statement is an idea, but to get there, you need a plan.
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May 3, 2023 · Read our 52 mission statement examples from real companies to inspire you and your own mission statement! Plus download our free guide for your library!
