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  1. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur [1] with fruit and spice accents. [2][3][4][5] The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit.

    • Liqueur
    • Sazerac Company
  2. Aug 8, 2022 · At £3.80 this “unique Bourbon-base liqueur, orange and peach flavour” was the most expensive single bottle on their published/advertised Christmas price list. At over £4.00 Southern Comfort outpriced every Scotch whisky – blend or malt – on Augustus Barnett’s 1971 Christmas list.

  3. Sep 4, 2018 · The story of Southern Comfort begins in 1874, when Martin Wilkes Heron flavored bourbon with honey, citrus and spices at McCauley’s Tavern, a saloon in New Orleans’ French Quarter.

    • Is Southern Comfort a whiskey? Though it invariably appears on liquor store shelves next to Jim Beam and Jack Daniels, Southern Comfort isn’t actually a whiskey.
    • For many years SoCo didn’t even contain whiskey. The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less).
    • Its tagline is slightly misleading. When creator Heron patented his drink in 1889, he labeled bottles with the tagline “None Genuine But Mine.” The brand continued to use the line for more than 70 years, even after changing one of its “genuine” core ingredients, whiskey.
    • Before SoCo there was CuBu. Heron originally named his liqueur Cuffs & Buttons. Depending on which version of history you believe, this was either a reference to the ingredients he used for the infusion — citrus peel (cuffs) and cloves (buttons) — or a nod to another popular liqueur of the time, Hat and Tails.
  4. Southern Comfort is a sad story of a liqueur's decline. Long ago, it was a legit spiced bourbon liqueur: Spirits historian Chris Morris describes the early process: “An inch of vanilla bean, about a quarter of a lemon, half of a cinnamon stick, four cloves, a few cherries, and an orange bit or two. He would let this soak for days.

  5. Apr 16, 2024 · I highly recommend our Southern comfort cocktails, blending sweet, fruity, and robust flavors for that unique American South charm. These drinks mix Southern Comfort whiskey liqueur with various mixers like fruit juices and soda, offering a smooth, inviting sip every time.

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  7. Mar 13, 2018 · Did you know Southern Comfort was originally called Cuffs and Buttons? We bet that isn't the only thing you didn't know about the iconic spirit.

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