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  1. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur [1] with fruit and spice accents. [2][3][4][5] The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit.

    • Liqueur
    • Sazerac Company
  2. Aug 8, 2022 · Southern Comfort was first brought to the UK by long-established wine merchants Charles Kinloch in 1965. At £3.80 this “unique Bourbon-base liqueur, orange and peach flavour” was the most expensive single bottle on their published/advertised Christmas price list.

  3. Martin Wilkes Heron (July 4, 1850 – April 17, 1920) [1] was an Irish American bartender, saloon-keeper, and liquor manufacturer best known for creating the liqueur known as Southern Comfort. He is often credited as being the "original mixologist " long before the term became widely popular.

    • Is Southern Comfort a whiskey? Though it invariably appears on liquor store shelves next to Jim Beam and Jack Daniels, Southern Comfort isn’t actually a whiskey.
    • For many years SoCo didn’t even contain whiskey. The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less).
    • Its tagline is slightly misleading. When creator Heron patented his drink in 1889, he labeled bottles with the tagline “None Genuine But Mine.” The brand continued to use the line for more than 70 years, even after changing one of its “genuine” core ingredients, whiskey.
    • Before SoCo there was CuBu. Heron originally named his liqueur Cuffs & Buttons. Depending on which version of history you believe, this was either a reference to the ingredients he used for the infusion — citrus peel (cuffs) and cloves (buttons) — or a nod to another popular liqueur of the time, Hat and Tails.
  4. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur [1] with fruit and spice accents. [2] [3] [4] [5] The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit.

  5. Sep 4, 2018 · The story of Southern Comfort begins in 1874, when Martin Wilkes Heron flavored bourbon with honey, citrus and spices at McCauley’s Tavern, a saloon in New Orleans’ French Quarter.

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  7. Mar 13, 2018 · Did you know Southern Comfort was originally called Cuffs and Buttons? We bet that isn't the only thing you didn't know about the iconic spirit.

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