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  1. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur [1] with fruit and spice accents. [2][3][4][5] The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit.

    • Liqueur
    • Sazerac Company
  2. Aug 8, 2022 · At £3.80 this “unique Bourbon-base liqueur, orange and peach flavour” was the most expensive single bottle on their published/advertised Christmas price list. At over £4.00 Southern Comfort outpriced every Scotch whisky – blend or malt – on Augustus Barnett’s 1971 Christmas list.

  3. Southern Comfort is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron ...

    • Is Southern Comfort a whiskey? Though it invariably appears on liquor store shelves next to Jim Beam and Jack Daniels, Southern Comfort isn’t actually a whiskey.
    • For many years SoCo didn’t even contain whiskey. The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less).
    • Its tagline is slightly misleading. When creator Heron patented his drink in 1889, he labeled bottles with the tagline “None Genuine But Mine.” The brand continued to use the line for more than 70 years, even after changing one of its “genuine” core ingredients, whiskey.
    • Before SoCo there was CuBu. Heron originally named his liqueur Cuffs & Buttons. Depending on which version of history you believe, this was either a reference to the ingredients he used for the infusion — citrus peel (cuffs) and cloves (buttons) — or a nod to another popular liqueur of the time, Hat and Tails.
  4. Dec 19, 2016 · Sazerac-owned Southern Comfort has cemented plans to boost its UK presence next year with the launch of a festive campaign bearing the strap line, ‘A Warm Southern Welcome to 2017′.

  5. Jan 4, 2023 · How do you drink Southern Comfort? You can follow the usual suspects’ route—neat, on ice, or with Coke. Or, you can mix up some fascinating and unique cocktails, such as the Lawnmower, a bright green cocktail, or go for a 1939 classic such as the Scarlett O’Hara cocktail.

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  7. Feb 28, 2023 · Southern Comfort Original is the one we all grew up with. This 70 proof (35% alcohol by volume) whiskey liqueur comes in two main sizes: 750ml, From $16.99; 1.75L, From $27.99; Southern Comfort Black is a newer addition to the family. This bold, smoky version of Southern Comfort is 80 proof (40% alcohol by volume).

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