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Buy Taken for a Ride: How Daimler-Benz Drove Off with Chrysler 1 by Vlasic, Bill, Stertz, Bradley A., Stertz, Bradley (ISBN: 9780471497325) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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- Bill Vlasic, Bradley A. Stertz, Bradley Stertz
Oct 13, 2009 · In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence.
- Bill Vlasic, Bradley A. Stertz
- Harper Collins, 2009
- unabridged
Sep 1, 2000 · In a gripping narrative ripped from the daily headlines, Bill Vlasic and Bradley A. Stertz of the Detroit News go behind the scenes of the defining corporate drama of the decade. With groundbreaking reporting, they reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired, Lee ...
- Bill Vlasic, Bradley A Stertz
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue ...
Oct 13, 2009 · In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence.
- Bill Vlasic, Bradley A. Stertz
Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Taken for a Ride: How Daimler-Benz Drove Off with Chrysler by Vlasic, Bill; Stertz, Bradley A.; Stertz, Bradley - ISBN 10: 0471497320 - ISBN 13: 9780471497325 - Wiley - 2000 - Hardcover
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