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Oct 13, 2009 · This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride...
- Bill Vlasic, Bradley A. Stertz
- Harper Collins, 2009
- unabridged
An American icon lost its independence, and a German giant grew in power and influence. The DaimlerChrysler deal brought together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world.
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- Bill Vlasic, Bradley A. Stertz, Bradley Stertz
Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath. Also in This Series.
About this edition. It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. The Wall Street Journal christened the deal "the biggest industrial merger of all time."
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May 30, 2000 · An American icon lost its independence, and a German giant grew in power and influence. The DiamlerChrysler deal brough together two automotive superpowers and triggered a chain reaction among...
