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Oct 13, 2009 · This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride...
- Bill Vlasic, Bradley A. Stertz
- Harper Collins, 2009
- unabridged
Oct 13, 2009 · This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global.
- (99)
- Bill Vlasic, Bradley A. Stertz
An American icon lost its independence, and a German giant grew in power and influence. The DaimlerChrysler deal brought together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world.
- (71)
- Bill Vlasic, Bradley A. Stertz, Bradley Stertz
Jun 1, 2000 · Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath. Genres BusinessNonfiction.
Sep 1, 2000 · Taken for a Ride: How Daimler-Benz Drove Off with Chrysler [Vlasic, Bill, Stertz, Bradley A] on Amazon.com. *FREE* shipping on qualifying offers. Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate ...
Jun 19, 2001 · In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
- Bill Vlasic, Bradley A Stertz
