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Download approved Auburn University logos for various units and colleges. Find logo file types, usage guidelines and brand resources on the Brand Center site.
- Brand Elements – Trademark Management & Licensing
A Brand is More Than a Logo. Auburn University maintains a...
- BRAND IDENTITY - Auburn University
The brand equity represented by the Auburn logo is extremely...
- Brand Elements – Trademark Management & Licensing
Learn about Auburn University's official logo, spirit mark, mascot, seal, and other brand elements. Find out the history, usage, and meaning of Auburn's trademarks and verbiage.
Mar 8, 2023 · LOGO BASICS. The brand equity represented by the Auburn logo is extremely valuable. Correct and consistent use of our brand marks builds and maintains brand equity, helping Auburn to become instantly recognizable anywhere in the world.
- COMMUNICATING A STRONG BRAND
- Advance the brand
- brand health study. – Conduct a
- LOGO BASICS
- INTERLOCKING AU
- AUBURN WORDMARK
- CLEARSPACE
- CLEARSPACE
- INCORRECT LOGO USAGE
- COLOR PALETTE & USAGE
- PRIMARY PALETTE
- SUPPORTING PALETTE
- SWEET SANS PRO
- UTOPIA
- KAZIMIR TEXT
- DAVIS
- DAVIS SANS
- SWEET SANS PRO SUBSTITUTE
- GRAPHIC ELEMENTS
- GRAPHIC ELEMENT 1: ARROW
- GRAPHIC ELEMENT 2: 3 PILLARS
- GRAPHIC ELEMENT 3: BAR+ 3 PILLARS
- GRAPHIC ELEMENT 5: ARROW TIP
- GRAPHIC ELEMENT 6: ARROW PEAK
- LIGHTING:
- FOCUS:
- BACKGROUND:
- COLOR:
- CREATIVITY:
- LONGEVITY:
- IN-SCOPE SERVICES:
- CONTACT:
- auphoto.auburn.edu.
- VIDEOGRAPHY CREATION
- AUBURN BRAND APPLICATION:
- VIDEO FOR SOCIAL MEDIA:
- ACCESSIBILITY REQUIREMENTS:
- STYLISTIC TIPS:
- VIDEOGRAPHY SERVICES
- SERVICES AVAILABLE TO CAMPUS:
- AUBURN UNIVERSITY TOP 10 SOCIAL MEDIA BEST PRACTICES:
- BEST PRACTICES FOR COLLABORATING WITH OCM SOCIAL MEDIA ACCOUNTS:
- A ONE-STOP SHOP
- BRAND REVIEW PROCESS
- UPDATED PROCESS:
- USEFUL LINKS
As communicators we are uniquely positioned to maximize the value of our beloved Auburn brand by leveraging expertise, resources and processes, driving unified, consistent communications and ensuring high-quality creative application and visual representation across all touch-points. Defining the Auburn University brand is critical to successfully ...
Assess current situation; identify key needs. Review and refine logo systems. Review and refine fonts and color systems. Design cohesive visual branding elements. Develop the most useful phase 1 templates. Update/create brand guidelines. Establish/refine brand review process. Continuous stakeholder communications. Create a Brand Center to house gui...
Define brand positioning based on target audience insights, including purpose, value proposition, personality, voice and brand essence. Gain Input from stakeholders; develop brand narrative and messaging strategy. Develop, test and refine creative concepts (aligned to strategic priorities and brand positioning). Develop communication strategies.
The brand equity represented by the Auburn logo is extremely valuable. Correct and consistent use of our brand marks builds and maintains brand equity, helping Auburn to become instantly recognizable anywhere in the world. Over time, misuse of brand marks can dilute the brand's value, causing confusion to the target audiences we want to connect wit...
The AU is paired with the AUBURN wordmark to create Auburn's oficial logo in vertical and horizontal formats. The AU can also be used separate from the wordmark within a communication that already contains the full logo, as well as for internal university communications or community projects where the audience is familiar with the AU symbol.
The AUBURN wordmark is specially created art, owned by Auburn University. It is not a typeface and should never be recreated using fonts. The wordmark is to be used in combination with the Interlocking AU to make up the Auburn logo and should never appear without the Interlocking AU on any application. The following pages show the approved logo loc...
To maintain the integrity of the logo, it is important that nothing infringes on its space. The surrounding area should be kept clear of competing text, images and graphics. The absolute minimum amount of clearspace is equal to the space between the top of the U slab serif and the bottom of the A slab serif in the AU (see "X" in diagram).
In order to maintain the integrity of the logo, it is important that nothing infringes on its space. The absolute minimum amount of clearspace is equal to the space between the top of the U slab serif and the bottom of the A slab serif in the AU (see "X" in diagram). Below are general guidelines for placement of the Auburn logo. There may be except...
Alteration of the logo in any way is not permited. Below are examples of unacceptable usage to avoid. WAR EAGLE! Do not add copy or graphics to the logo. Do not rotate. Do not use logo colors outside the ones shown on the right. Do not adjust the logo format. Do not place on busy backgrounds or objects in images. Do not skew or distort. Do not use ...
Deliberate, consistent use of color that holds true meaning, inspired by the iconic visuals that represent Auburn, creates a powerful connection to the brand across all communication touch-points. Use this color palete to guide your designs and layouts. There are diferences in color application between print, digital and web applications. Downloa...
Auburn Blue should be the main color for Auburn communications because it easily connects back to our primary identity. Only use tints of the brand colors in illustrated elements.
Each supporting color family includes five vibrant and unique hues inspired by the Auburn Experience. Always use primary colors dominantly for consistency of brand with supporting color families available for accents, charts, graphs or illustrations that require color variation beyond the primary palete. Font color for type placed on a secondary co...
When in doubt, Sweet Sans Pro is the font to choose! Sweet Sans Pro is the main font for Auburn’s Brand. When body copy does not fit in the alloted space, substitute Sweet Sans Pro with Davis Sans.
• Utopia will be the font for accents, highlights, captions, call-outs and quotes in conjunction with Sweet Sans Pro.
Kazimir Text is meant for body copy of magazines. When designing magazines, pair Sweet Sans Pro with Kazimir Text or Utopia. NOTE: All of these fonts can be activated in Adobe CC software by visiting fonts.adobe.com
• If something requires a more collegiate feel or style, replace Sweet Sans Pro with Davis.
• Davis Sans may substitute Sweet Sans Pro body copy when the alloted space is too constricted. Click to view detailed typography usage guides in the Brand Center: Fonts and Typography Usage Guide
Below are the substitute fonts to use for programs that don’t allow Adobe Cloud fonts (like Sweet Sans Pro). These are based on a readily available default system font for Microsoft Outlook and a Microsoft Cloud font for Microsoft Apps (PowerPoint, Word and Excel) that activates upon opening the program. These substitute fonts were selected for the...
Auburn University’s updated branding includes two core visual identity elements based on the arrow present within the interlocking AU of the Auburn logo. The arrow embedded in the AU is a symbol of “what we’re made of and where we’re going.” This symbol has always been at the core of who we are. It represents Auburn’s upward and forward momentum in...
The Arrow Peak can be applied to any piece either with the full graphic showing or with various levels of cropping. See template samples in Brand Center. The preferred use of the arrow peak is in gray shade for subtle incorporation into materials; however, it can also be used in white or blue depending on the context of the piece. The inner arrow s...
The Three Pillars element works best when applied at the top of a page/piece as a header element but can work in other ways as well. See template samples in Brand Center. The graphic can be used on its own or paired with the Bar element (see Graphic Element 3). For color, size and clearspace usage see the "Graphic Elements Usage Guide."
The Bar+Three Pillars element works best when applied at the top of a piece as a header element but can work in other ways as well. See template samples in Brand Center. When working with this element, the 3 lines must stay stationary but the left side of the bar can be extended as far as needed. For color, size and clearspace usage see the "Graphi...
To be used sparingly as a pointer to a call-out of some key information. For color, size and clearspace usage see the "Graphic Elements Usage Guide."
To be used sparingly as a buton for navigation. For color, size and clearspace usage see the "Graphic Elements Usage Guide." Click to view detailed graphic elements usage guidelines in the Brand Center: Graphic Elements Usage Guide GRAPHIC ELEMENT APPLICATION: templates are available in the Brand Center.
Images should be well-lit, taking advantage of natural light whenever possible. An of-camera flash can be used to ill in shadows or for darker situations.
The main subject of the photograph should be in focus. A strong focal point draws the viewer’s eye into the photo and allows them to connect with the subject of the image.
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
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SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
SUBMIT FOR BRAND REVIEW CREATIVE PROJECT REQUESTS ESTIMATES AND UNIVERSITY PRINT PROCEDURES PREFERRED PRINT VENDORS
Oct 1, 2023 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Auburn University (AU or Auburn) is a public land-grant research university in Auburn, Alabama. With more than 26,800 undergraduate students, over 6,100 post-graduate students, and a total enrollment of more than 33,000 students with 1,330 faculty members, Auburn is the second-largest university in Alabama .
Jun 8, 2024 · Learn about the Auburn University logo, its history, meaning, font and colors. The logo includes the name, the motto, the seal, the tower, and the monogram of the university.
