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      • Since its founding decades ago, Dollar Tree has kept its prices constant - $1 for just about every item for sale in the store. That will change starting next month. Dollar Tree now says it will raise prices by 25% from a dollar to a buck 25. The company's CEO said the price hike is permanent, not the result of short-term dynamics like inflation.
      www.npr.org/2021/11/27/1059539564/unpacking-the-dollar-tree-price-hike
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  2. Nov 23, 2022 · When Dollar Tree said it would raise prices to $1.25 after 35 years sticking to $1, some fans protested and industry analysts questioned the decision.

  3. Nov 24, 2021 · Dollar Tree’s pricing is not a proxy for inflation, nor should it be used as one. If it were, their consistent $1 pricing would indicate that inflation increased at a rate of 0% between their...

    • Nicole Goodkind
    • mailto:nicole.goodkind@fortune.com
  4. Nov 27, 2021 · Dollar Tree now says it will raise prices by 25% from a dollar to a buck 25. The company's CEO said the price hike is permanent, not the result of short-term dynamics like inflation.

  5. May 22, 2022 · It's also crept onto the shelves of discount stores like Dollar Tree, Dollar General, Family Dollar, where price tags are supposed to be low. That's the whole appeal of a dollar store.

  6. Nov 30, 2021 · Dollar Tree is throwing away those green “Everything’s $1” signs at stores, ditching the brand identity it created and stuck to devotedly for 35 years.

  7. Dec 8, 2021 · The company said late last month it was throwing away those Everything’s $1 signs and walking away from its 35-year brand identity, announcing plans to raise prices to $1.25 on the vast...

  8. Apr 29, 2022 · In late November 2021 Dollar Tree, one of the largest national dollar-store brands and a place I shop regularly, announced that after 35 years of offering all merchandise for just $1, it was...

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