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Sep 9, 2024 · Christmas marketing ideas. In this article, we’ll cover the following: Defining your goals. Audience research. Christmas content marketing. Content planning. Wider seasonal marketing. Black Friday and Cyber Monday. Interactive marketing ideas.
- Install a chatbot to automate your sales. One of the best ways to get your Christmas marketing strategy up and running is to add a chatbot to your website.
- Give a Christmas-themed makeover to your website. There’s no better way to introduce your Christmas advertising campaigns than to sprinkle your web presence with some holiday décor.
- Incorporate Christmas marketing into your social media. Communicating with your audience through social media can help you boost brand engagement like no other channel.
- Make the most out of Christmas email marketing. Email marketing is another important element you can incorporate into your overall Christmas marketing strategy.
Dec 1, 2023 · As businesses get ready for the festive season, strategic marketing can make all the difference. In this comprehensive guide, we'll give you 26 awesome ideas for the best Christmas campaign. These marketing ideas are designed to help your business boost holiday sales and generate leads.
- Promotions and discounts. Consumers expect promotions and discounts, so don’t lose out on potential custom by not providing some sort of offer. Make sure to incentivise the shopping experience – consumer surveys show that 74% of consumers prefer price discounts, followed by free shipping (72%), BOGO offers (39%) and cashback (29%)
- SEO housekeeping. Things might be looking a little different on the high street this year due to the COVID-19 pandemic. With so much uncertainty and low consumer confidence in visiting physical stores, it’s more important than ever to ensure that you offer the best possible online customer experience.
- Don’t forget PPC! You’ll likely be using some sort of paid marketing, whether this is social media, display or search. Paid marketing is often competitive, but even more so over the Christmas period, potentially driving up your average CPC.
- Boost engagement with creative content. When running your Christmas promotion, don’t always go for the hard sell. Creative content increases customer engagement and provides the opportunity to weave in subtle cues to drive people to specific product pages or areas on your site.
- Create a long-term sales plan. Instead of planning your strategy by the month or quarter, lay out a long-term business plan, so you can plan around expected slumps and distribute resources accordingly.
- Pivot to a January sale. Most seasonal offers dry up after Christmas has passed, but savvy business owners can use that to their advantage. We’ll look at the December season as an example.
- Foster customer loyalty. Another way to boost post Christmas sales is to prepare during a peak sales period. When new clients come in during Christmas, offer your best customer service and fulfilment.
- Revamp your marketing. While Christmas marketing is straightforward, drawing customers outside the busy season takes more research. Instead of advertising your Christmas deals and seasonal items, you have to find your audience’s goals and pain points.
Jan 3, 2023 · When shoppers aren't in the mindset of getting ready to buy, you need to prove to them that it's worth their while to pay attention to your activities. Here are 7 strategies that brands can use to boost sales after the holiday season: 1. Increase cross-selling suggestions.
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Oct 21, 2021 · Oct 21, 2021. 0 min. read. Some brands create promotions that delight consumers instead of adding unnecessary holiday noise. Check our favorite ideas below and use the ideas to fuel your own holiday advertising ideas.
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