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Engaging: Directed by Les Chatfield. With Emma Wray, Paul Bown, Liza Tarbuck, John Bowler. Pamela tries to advise her sister about how to move things along, Malcolm suggests a day out so he can ask an important question, and Brenda reluctantly hands over a letter from Lucinda's solicitor.
- (14)
- Comedy
- Les Chatfield
- 1993-03-14
Aug 29, 2023 · Creating engaging YouTube videos requires strategic planning, creativity, and effort. But with these tips in mind, you can create captivating videos that not only attract viewers but keep them coming back for more.
- Spark Curiosity
- Hook Your Audience
- Make It Visual
- Tell A Story
- Inspire Your Audience
- Make It Credible
To spark on-demand curiosity, George Loewenstein, Professor at Carnegie Mellon University, recommends leveraging the information gap theory of curiosity. The theory states that sensing a knowledge gap between what you know and what you want to know compels you to take action to fill it, like clicking through to a story. We evoked curiosity in our v...
When Facebook analyzed their users’ video consumption data in 2016, they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. This helped us realize that sparking our audience’s curiosity wasn’t enough to engage them. We needed to instantly hook our viewers in the first three seco...
When we were babies, we relied on vision to associate objects with behaviors, like a ball meaning play time. Vision was the only way to learn about the world. That’s why you can understand visual information in 250 milliseconds (almost two times faster than a blink of an eye) and why your visual system activates over 50% of your brain. Watching som...
When someone tells you a story, they can plant their personal experiences and ideas directly into your mind. You start to feel what they feel. Powerful stories evoke empathy because they activate parts of the brain that’d operate if you actually experienced the stories’ events. If someone describes eating a plate of lobster mac and cheese, your sen...
According to Psychology Today, brand preference is largely an emotional decision. Humans associate the same personality traits to brands as they do with people. Choosing your favorite brand is like choosing your best friend, and since we spend time with the people who make us feel good, we engage with the brands that also make us feel good. If you ...
Trust is pivotal in the inbound marketing world. If our viewers didn’t trust us, they would never consume our video content. And just because we stamped the HubSpot brand on the video doesn’t automatically validate its points. That’s why we featured clips of Jack Delosa, Founder and CEO of The Entourage, backing up our points about finding a proble...
- Know Your Audience. You may have an idea about what you like, and how you want to present your videos. If you’re working within a certain field, do you know which questions or topics your audience really wants to see?
- Be Clear. Have you ever started watching a video where the creator was mumbling, or the audio just wasn’t clear? How fast did you leave that video? Obviously, it’s important to be very clear when you’re speaking.
- Give Them a Reason to Stay. Did you know that 45% of people watch more than an hour per day of online video content? Or that the average mobile YouTube viewing session is more than 40 minutes?
- Plan Ahead. To make your video truly engaging, you’ll need to present the information in a way that is concise and to the point. If you’ve only planned out the topic of your video and nothing else, it’s easy to just ramble.
- Create content relevant to your audience. Understanding your target audience is a fundamental aspect of making engaging videos. To truly engage your audience, it's crucial to delve deep into their habits, struggles, and preferences.
- Use striking imagery and visuals. We're all suckers for gorgeous graphics. It's not our fault. We're hardwired that way. The human brain processes images 60,000 times faster than text.
- Tell a story with your video. Storytelling is an integral part of human nature, deeply ingrained in our history and psychology. The earliest recorded story dates back about 30,000 years, found on the walls of the Chauvet cave in France, illustrating the timeless nature of storytelling.
- Evoke emotion. When viewers are emotionally connected with the video, they become invested in it and seek a resolution or a satisfying conclusion. Using emotive words in your video script is one way to create more engaging video content.
Apr 3, 2019 · Creating engaging videos is based on understanding what you audience wants and needs. Learn how you can make your videos more engaging and keep you audience watching with these techniques, including the right content, delivery, editing and more.
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Jun 4, 2021 · There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips. 74% of marketers say that videos are more effective at generating leads than blog posts.
