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   launch

   /lɔːn(t)ʃ/

   verb

   • 1. set (a boat) in motion by pushing it or allowing it to roll into the water: "the town's lifeboat was launched to rescue the fishermen" Similar set afloatfloatput to seaput into the watersend down the slipway
   • ▪ set (a newly built ship or boat) afloat for the first time with an official ceremony: "the ship was launched in 1843 by Prince Albert"
   • ▪ send (a missile, satellite, or spacecraft) on its course: "they launched two Scud missiles" Similar send into orbitput into orbitblast offtake offlift off
   • ▪ hurl (something) forcefully: "a chair was launched at him" Similar throwhurlflingpitchlobtosscastlet flypropelprojectfireshootinformal:chuckheavesling
   • ▪ make a sudden energetic movement: "I launched myself out of bed"
   • ▪ utter (criticism or a threat) vehemently: "he launched a biting attack on BBC chiefs"
   • 2. start or set in motion (an activity or enterprise): "the government is to launch a £1.25 million publicity campaign"
   • ▪ introduce (a new product or publication) to the public for the first time: "two new Ford models are to be launched in the US next year"

   noun

   • 1. an act or instance of launching something: "the launch of a new campaign against drinking and driving"
   • ▪ an occasion at which a new product or publication is introduced to the public: "a book launch"

   Word Origin Middle English (in the sense ‘hurl a missile, discharge with force’): from Anglo-Norman French launcher, variant of Old French lancier (see lance).

   Scrabble Points: 11

   • L

     1

   • A

     1

   • U

     1

   • N

     1

   • C

     3

   • H

     4

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