Search results
People also ask
What is the 'This Girl Can' campaign?
What is this girl can?
What's in this girl can's downloadable AD?
How do I sign up for this girl can?
What is this girl can AD?
What is this girl can classes?
This Girl Can is Sport England's nationwide campaign to get women and girls moving, regardless of shape, size and ability.
In 2015, we launched our ground-breaking This Girl Can campaign to celebrate a realistic vision of women and exercise in England and to tackle the gender activity gap. We wanted to change how women think and feel about exercise - and encourage women to be active in ways that work for them, regardless of age, background or ability.
Welcome to This Girl Can, the award-winning campaign launched in 2015 and funded by the National Lottery. We seek to tell the real stories of women who get active or play sport in the way that’s right for them, using images that show what activity really looks like in all its sweaty, jiggly glory.
The This Girl Can campaign was developed by Sport England to promote sport amongst women. The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan.
Jan 12, 2016 · This Girl Can tells the unedited story of women who exercise and play sport - and celebrates the reality of cellulite, sweat and jiggling flesh. A snapshot sample of 1,000 women were asked the physical activity they did, their attitudes to exercise and their awareness of the campaign.
Throughout its history, the award-winning This Girl Can campaign has been shaped by an insight-led approach. Understanding women, their lives and their attitudes towards physical activity has played an important role in developing the campaign’s creative, partnerships and activations.
Oct 31, 2014 · We’re proud to introduce our ground-breaking new campaign, This Girl Can – a sassy celebration of the women and girls who are doing their thing no matter how they do it, how they look or even how sweaty they get.
