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    • CEO of Lazada Philippines

      • Carlos Otermin Barrera is the CEO of Lazada Philippines, the local arm of the Alibaba-owned online retail company that operates in six Southeast Asian countries, including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
      www.tatlerasia.com/people/carlos-otermin-barrera
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  2. Nov 13, 2022 · A remarkable ascent in the corporate ladder fills the professional social-media page of Lazada PH’s CEO Carlos Otermin Barrera. After scrolling past details about his ongoing seven-year tenure ...

    • Who is Carlos Barrera?1
    • Who is Carlos Barrera?2
    • Who is Carlos Barrera?3
    • Who is Carlos Barrera?4
    • Who is Carlos Barrera?5
  3. Carlos Otermin Barrera is the CEO of Lazada Philippines, the local arm of the Alibaba-owned online retail company that operates in six Southeast Asian countries, including Indonesia, Malaysia, Singapore, Thailand and Vietnam.

  4. May 8, 2024 · In this episode of Business Sense, Lazada Philippines chief executive officer Carlos Barrera shares his thoughts on the latest trends in e-commerce, as well as the potential of artificial...

  5. May 12, 2024 · 34-year-old Carlos Barrera is leading one of the country's largest e-commerce platforms, but doesn't have his own office. Here's why.

    • 12 min
    • Growth For Lazada
    • Pandemic Trends
    • Lazada's Strategy
    • Hyun Bin For Lazada

    “So far, Lazada Philippines recorded a 2.5x increase in sales (vs. pre-COVID) and a 2x order growth (vs. 2020),” says Carlos Barrera, COO of Lazada Philippines, in an interview with Esquire Philippines. “We also continue to see a growth in sellers onboarding on the platform, with 3x more onboarded daily (compared to March 2020) and bringing consume...

    As COO, Barrera oversees Lazada’s daily operations, including seller acquisition and engagement, traffic and category management. Besides the general uptick in people turning to their shopping apps to while away the time and forget about what’s happening around them even for a while, Barrera and the Lazada team also uncovered a few trends and obser...

    While other ecommerce platforms may have eaten into Lazada’s market dominance in the sector in recent years, the Alibaba-backed company isn’t sitting idly by and is doubling down on efforts to regain its lead. In the Philippines, Barrera says Lazada is focusing on its core focus of helping businesses, particularly small and medium enterprises digit...

    And because Filipinos are crazy over superstar brand endorsers, Lazada signed up Korean superstar Hyun Bin as its new global ambassador. “The LazMall brand promises authenticity, quality and a trusted online destination for consumers to enjoy a convenient shopping experience, and for that, it has become a trusted online shopping destination for Fil...

  6. Dec 21, 2022 · Congrats, guys! I’m super proud of you,” said Carlos Otermin Barrera. He has been Lazada’s chief executive officer for a year now, but no one is allowed to call him “sir” and he doesn’t even have an office. The room was packed with young people cheering and holding up balloon clappers.

  7. In this episode of Business Sense, Lazada Philippines chief executive officer Carlos Barrera shares his thoughts on the latest trends in e-commerce, as well as the potential of artificial ...

    • 28 min
    • 1588
    • Rappler
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