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Warby Parker Inc. is an American manufacturer and retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online-only retailer. It now sells primarily (about 90%) through more than 200 physical retail stores across the U.S. and Canada.
Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.
Mar 23, 2016 · The Idea. Warby Parker was founded in 2010, by four friends, Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider, who happened to be in business school. The inception of the idea had taken...
- Steve Denning
May 30, 2019 · May 30, 2019, 3:30 AM PDT. Photograph by Rebecca Greenfield for Fortune. Dave Gilboa and Neil Blumenthal are cofounders and co-CEOs of Warby Parker—the eyewear company that disrupted the...
- Dinah Eng
- Leveraged Existing Platforms and Positioned Themselves as A Lifestyle Brand
- Great Customer Experience Brings Loyalty and Free Marketing
- Honest Marketing: Fun-Filled and Transparent
- Cause Marketing, The Do- Good Strategy
The business Model of Warby Parker allowed the brand to showcase itself as a lifestyle choice and a quirky hip fashionable brand. To get off to a quick start, the strategy was to leverage the platforms of the established brands, the insiders. This helped them to position themselves as a leading player and gain initial traction through word of mouth...
Their primary Target Group (TG) is excited, hip, and fashionable millennial-aged between 25-34. This TG is online, socially active, overshare and does a lot of conversations. Warby Parker understands them very well. These youngsters have a bustling loyalty to the brand. Just to give a perspective Warby Parker’s buyers complete more than one (1.4) o...
The founders knew that their customers, millennials, are honest, and look for more personal connections with the brand. Hence to implement the strategy, Warby Parker connects with its customers by creating memorable experiences with the help of personal, quirky, and fun content, which their customers like and share on social media. In one of their ...
Warby Parker has a mission of alleviating the problem of impaired vision. It is contributing by donating one pair of eyeglasses for every pair bought blends. As per its website over seven million pairs of glasses have been distributed through our Buy a Pair, Give a Pair program. The idea is to integrate social messaging with a social cause. Warby’s...
May 8, 2013 · Shortly after Neil Blumenthal launched Warby Parker, the e-commerce eyewear startup known for its $95 retro-cool frames, customers emailed asking if they could “stop by” the company’s Philadelphia headquarters and check out the glasses for themselves.
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Oct 6, 2020 · Founders story. The four young men started Warby Parker in Wharton’s Venture Initiation Program. They were given $2,500 in seed money in the program and launched in February 2010. The company was profiled on Vogue.com after its initial launch.
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