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1. brand.berkeley.edu › our-logoOur Logo | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu › our-logo

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   Learn how to use the official logo of UC Berkeley, a signature, identifier and stamp of quality. See the primary and limited color pairings, size, clear space and improper usage guidelines.

2. www.berkeley.edu › brandBrand identity update - University of California, Berkeley

   www.berkeley.edu › brand

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   The new visual identity maintains two versions: a primary academic logo (”Berkeley”) and a secondary extended logo (“University of California Berkeley”) for use when the connection to the UC is unclear.

3. brand.berkeley.edu › resources › downloadsDownloads | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu › resources › downloads

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   CalDay logo. Open Berkeley. Photoshop templates (transform square photo into rectangular photo) Photo on left; Photo on right

4. brand.berkeley.edu › identity-and-visual-designIdentity and Visual Design | Berkeley Brand

   brand.berkeley.edu › identity-and-visual-design

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   Learn how to use the Berkeley logo, seal, stationery and other brand elements consistently and correctly. Find out how to apply color, typography, graphic elements and photography to convey the unique personality of Berkeley.

5. brand.berkeley.eduThe Berkeley Brand | Berkeley Brand

   brand.berkeley.edu

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   Protecting, strengthening and leveraging our over 150 year reputation for generating unparalleled intellectual, economic and social value — and challenging convention — to reimagine the world. Berkeley is one of the world’s most respected brands.

6. www.designyourway.net › blog › ucb-logoThe UCB Logo History, Colors, Font, And Meaning - Design Your Way

   www.designyourway.net › blog › ucb-logo

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   Jun 6, 2024 · The UCB Logo History, Colors, Font, And Meaning. Imagine crafting an identity that encapsulates a bastion of education, innovation, and tradition. The UCB logo stands not merely as a symbol but as an emblematic fusion of these ideals, resonating the legacy of the University of California, Berkeley. With its storied past and progressive future ...

7. People also ask

   Why do we need a Berkeley Logo?

   • It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. The Berkeley logo should never be recreated or typeset. Only official logo files should be used in communications.

   Our Logo | Berkeley Brand

   brand.berkeley.edu/identity-and-visual-design/our-logo

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   Can I use the UC Berkeley Logo in black?

   • Never use the UC Berkeley OS typeface to attempt to produce a Berkeley logo. That font is reserved for advancement communications and will not have the correct look and feel. The logo can appear in Black only for black-and-white and grayscale scenarios.

   Our Logo | Berkeley Brand

   brand.berkeley.edu/identity-and-visual-design/our-logo

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   What is the UCB logo?

   • Imagine crafting an identity that encapsulates a bastion of education, innovation, and tradition. The UCB logo stands not merely as a symbol but as an emblematic fusion of these ideals, resonating the legacy of the University of California, Berkeley.

   The UCB Logo History, Colors, Font, And Meaning - Design Your Way

   www.designyourway.net/blog/ucb-logo/

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   What is the difference between Cal & Berkeley logos?

   • The Cal logo is unchanged, preserving its rich history and tradition. The Berkeley logo is being updated to address issues with legibility at small sizes, usability in digital environments, and incompatibility between the two logos while maintaining the equity built over generations.

   Brand identity update - University of California, Berkeley

   www.berkeley.edu/brand/

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   What is the new Berkeley Logo?

   • The new Berkeley logo draws inspiration from the original metal version of the typeface and other Goudy works. It retains the visual equity of the existing logo while functioning as a believable system with the Cal logo. The Berkeley seal hasn’t been changed. It is an important part of our heritage and reinforces our legacy of leadership.

   Brand identity update - University of California, Berkeley

   www.berkeley.edu/brand/

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   Why does UC Berkeley have a brand architecture system?

   • The primary objective of having a brand architecture system is to provide clarity about the Berkeley brand and to help standardize its application. The UC Berkeley seal is an important part of our university’s heritage. Our seal is reserved for use on our most official communications.

   Identity and Visual Design | Berkeley Brand

   brand.berkeley.edu/identity-and-visual-design

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8. brand.berkeley.edu › identity-and-visual-design › colorColor | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu › identity-and-visual-design › color

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   Learn how to use color to create a cohesive and recognizable Berkeley image or visual story. See the primary and secondary color palettes, their names, values and accessibility guidelines.