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  1. Nov 17, 2022 · The use of the new brand will be phased in over the coming months, chiefly through a new marketing campaign announcing the upcoming 2023 MLS season. Reconnecting with the key symbols of the Club’s history, the new logo will be officially used as of the 2023 MLS season.

  2. May 27, 2023 · MONTREAL – CF Montréal announced Saturday a three-year partnership agreement with Coca-Cola Canada Bottling Limited (Coke Canada Bottling), making the organization an official partner of the Club.

  3. Jan 26, 2024 · CF Montréal (full name: Club de Foot Montréal), one of only three Canadian MLS teams, had its name recently changed from what was previously known as the Montreal Impact. The team came in as a 2012 MLS Expansion team and 2024 will be the 13 th MLS season for the club.

  4. Jan 14, 2021 · The fonts used in Club de Foot Montréal’s identity were designed in Montreal. The brand's main typeface is Neue Montreal Bold. “Droit devant” (Always Forward) becomes the club's new motto.

  5. Nov 18, 2022 · Club de Foot Montreal is now simply CF Montreal, and the logo incorporates visual hallmarks that have belonged to the brand throughout its history: the shield, which has long been part of Impact’s branding; a stylized fleur-de-lys to represent Quebec; the blue and black stripes worn by the team when it won its first championship; the year of ...

  6. Nov 17, 2022 · CF Montreal's new branding borrows heavily from the soccer team's past. The Major League Soccer club unveiled its new logo on Thursday, which will be used starting in the 2023 season.

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  8. May 27, 2022 · Montreal's pro soccer club unveiled its new logo on Friday, saying it will be officially used starting in the 2023 season. It's an image that ties in with the club's history, something that...

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