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  1. Discover Our Eyewear Collection and Our Polarized Lenses. Buy Now! Buy Polarized Eyewear at Eyebuydirect. Place Your Order Today!

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  1. Feb 5, 2024 · While the recent campaign with Poonam Pandey has made everyone question the real intention behind marketing gimmicks and it should be considered as a grave reminder of what not to do, however, if history is any evidence, it takes a few mishaps for brands and people to learn from their mistakes.

  2. Aug 24, 2023 · Part of the brand’s Active Collection, The Jimmy has high-quality polarised lenses for hitting the slopes in crystal clear clarity. They are crafted from biodegradable bio-acetate and suit ...

  3. May 17, 2022 · It seems every sunglass maker is touting polarized sunglasses, and it turns out that the technology is not just a marketing gimmick. There’s one reason to consider polarized sunglasses...

  4. Jun 19, 2024 · Whether you're seeking the timeless style of Oliver Peoples, the Hawaii spirit of Maui Jim, the performance-driven precision of Oakley, or the luxe touch of Gucci, there is a polarized sunglass option to suit your every need. See more designer polarized sunglasses.

  5. Apr 14, 2023 · When comparing the pros and cons of polarized sunglasses with non-polarized lenses, it’s clear that reducing glare, protecting from UV light, and filtering out reflected light makes it the superior option for summer eyewear.

  6. Put simply, polarised sunglasses are designed to reduce glare from light-reflecting surfaces like water, glass or snow – as well as protect your eyes from harmful UV rays. Standard sunglasses will protect your eyes from bright light, and in most cases, offer UV protection — but they aren’t always able to reduce glare.

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  8. Jan 13, 2023 · Gimmick marketing is a form of experiential marketing that uses unconventional, attention-grabbing tactics to promote something. The goal of gimmick marketing is to create buzz and generate interest in the brand, often through the use of stunts, events, or other unexpected activities.