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1. brand.berkeley.edu › our-logoOur Logo | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu › our-logo

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   Learn how to use the official logo of UC Berkeley, a signature, identifier and stamp of quality. See the primary and limited color pairings, size, clear space and improper usage guidelines.

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3. brand.berkeley.edu › resources › downloadsDownloads | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu › resources › downloads

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   Logo - PNG. Seal. Stationery. Visual design. ASE files. ACO files. Light leaks library. Color correction library. Graphic elements and design templates. Structural, apertures, tessellations, prisms. P re-designed templates: Tessellations. Pre-designed templates: Apertures. Tri-fold branded template. Zoom backdrops files. Model release forms.

4. news.berkeley.edu › 2024/05/28 › inside-the-two-yearInside the two-year project to unify the UC Berkeley and Cal ...

   news.berkeley.edu › 2024/05/28 › inside-the-two-year

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   5 days ago · The Berkeley logo is based on a custom typeface called University of California Old Style, which was created by Frederic Goudy for the University of California Press in the 1930s. The typeface has evolved over time as we moved from print to digital, and ironically, it became less legible in digital spaces.

5. People also ask

   What is the difference between Cal & Berkeley logos?

   • The Cal logo is unchanged, preserving its rich history and tradition. The Berkeley logo is being updated to address issues with legibility at small sizes, usability in digital environments, and incompatibility between the two logos while maintaining the equity built over generations.

   Brand identity update - University of California, Berkeley

   www.berkeley.edu/brand/

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   Can I use the UC Berkeley Logo in black?

   • Never use the UC Berkeley OS typeface to attempt to produce a Berkeley logo. That font is reserved for advancement communications and will not have the correct look and feel. The logo can appear in Black only for black-and-white and grayscale scenarios.

   Our Logo | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu/identity-and-visual-design/our-logo

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   What is the new Berkeley Logo?

   • The new Berkeley logo draws inspiration from the original metal version of the typeface and other Goudy works. It retains the visual equity of the existing logo while functioning as a believable system with the Cal logo. The Berkeley seal hasn’t been changed. It is an important part of our heritage and reinforces our legacy of leadership.

   Brand identity update - University of California, Berkeley

   www.berkeley.edu/brand/

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   What typeface is the Berkeley Logo based on?

   • The Berkeley logo is an image, based on the UC Berkeley OS typeface. It has been carefully redesigned to function as a powerful, legible wordmark. Never use the UC Berkeley OS typeface to attempt to produce a Berkeley logo. That font is reserved for advancement communications and will not have the correct look and feel.

   Our Logo | Berkeley Brand - University of California, Berkeley

   brand.berkeley.edu/identity-and-visual-design/our-logo

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