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What role does offline play in the media mix?
What is offline media & why is it important?
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Are traditional offline media channels still important?
- Jonathan Quek
- 2014 Winter Olympics – 30 Squats for a Train Ticket. As part of the 2014 Winter Olympics Sochi promotional campaign, a special train ticketing machine was built in the Vystavochnaya station, west of Moscow.
- IKEA – Inspiration Boxes. In Montreal, Canada, there is a specific day dedicated to moving houses for the residents. IKEA, the mega furniture store, has always supplies free IKEA-branded moving boxes.
- Burger King – McWhopper. Burger King conducted a daring guerrilla marketing campaign by unexpectedly offering a truce with McDonald’s to support a non-profit called Peace One Day.
- Starbucks – Loyalty Rewards Program. Loyalty Rewards Programs are a dime a dozen these days, but the program at Starbucks really stands out from the rest.
Oct 26, 2023 · 36 Examples of Media. Media is a means for communicating to groups. This includes broadcast media such as a newspaper that requires a large investment such that it is typically controlled by a small elite and internet media that is open to billions of people.
Jun 7, 2023 · Despite the increasing popularity of digital media, offline still plays an important role in the media mix for companies and brands. Offline media - also known as traditional media - such as print, radio, and TV, among others, is still a powerful way to share information with the public.
- Business Cards
- Create Pamphlets
- Hold A Contest
- Head to A Trade Show
- Send Seasonal Cards
- Community Engagement
- Put Out Press Releases
- Leave Branded Items at Key Locations
- Speak at Events
- Workshops
This isn’t just one of the great offline marketing ideas; it’s more or less essential for any business. Business cards allow you to quickly and efficiently give someone a compact way to get in touch—not just with you, but with your business as a whole. In the modern age, fewer people are relying on business cards. They assume that, because they hav...
Great looking pamphlets can be tough to design, but it’s a great offering in the list of offline marketing ideas. Like any advertisement, the presentation is important; the importance is doubled for pamphlets. The first impression of this item can make or break its effectiveness. Get a good set of pamphlets done, and then make sure you can leave th...
Contests have a lot of draw to them. Many of us are compelled to compete, especially when it’s something we know that we’re good at. And if there’s a good prize being offered? Oh yes–people will show up in droves. Figure out what sort of contest would be interesting for your intended customer base. What sort of skill set would they have? What sort ...
Even if you’re afraid that your business can’t spring for a booth, go to those vendor trade shows. Even if you’re nervous that your product won’t shine when compared with others, get to the trade show. No matter what sort of excuses spring up: Be. At. Trade. Shows. This one of my offline marketing ideas can be costly and time consuming, but it’s wo...
Here’s a great on of my offline marketing ideas for those of you who love to send out seasonal cards every year. Seasonal cards can build a lot of rapport between the giver and receiver. People love to give them, and they love to get them. Consider how surprised they’ll be when they open their mailbox to find a card from your business! More busines...
How much are you involved in your community, as an individual? Depending on the type of person you are, you might be involved a lot, a little, or not at all. On an individual level, community engagement is one of those things that is a choice. As a business, however, that choice becomes a crucial part of your marketing campaign. Of all my offline m...
Press releases are one of my top offline marketing ideas, due to how well they can spread the word about your business or product. A good press release can spark curiosity in your business. It can provide you with shareable content that can be spread easily. There’s no real downside to putting out regular press releases. A press release is a one-pa...
Ever seen a business name emblazoned on the side of a pen? Or a frisbee? How about a coffee cup? Of course you have! One of the most traditional offline marketing ideas to ever exist is branded items. It’s done so frequently, it’s become commonplace for people to use these branded items in their own homes. Done the right way, these items can be fan...
Practice warming up your voice, because for this one you’re headed to the stage. Speaking in front of groups can really boost your visibility, as well as the visibility of your company. It’s one of the more effective offline marketing ideas, due to it’s relative usefulness to everyone involved. If you head to an event and speak on topics you know a...
Educational workshops can be a place to learn, but they can also be a place to be seen. Head to a workshop, and make sure to bring your business cards. Networking, as I’m sure you’re aware, is a big part of marketing. Being around like-minded individuals can give you a chance to connect with smart, useful people. Better yet, host your own workshop!...
May 30, 2019 · Examples of Combining Online and Offline Media. No matter what type of offline media used, companies can bridge the gap between a customer’s experience with a company offline and online. Radio or billboard ads can share a company’s website.
Jul 27, 2023 · Offline Marketing Examples As a local business owner, you can deploy offline strategies to get the word out about your shop. Examples of these include newspaper advertisements, distributing flyers, and hosting events such as in-store demonstrations.
Nov 23, 2022 · Learn about the different types of OOH advertising proven to get results & effectively reach your audience. See the best examples of outdoor advertising here.
