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Aug 2, 2021 · Credit: Mike Winters. If you get a letter from the audience ratings company Nielsen, don’t throw it away—there’s money inside. While it might look like junk mail (addressed to “Area Household”),...
- Mike Winters
- A Look at The Nielsen Survey
- Is The Nielsen Survey Legitimate?
- What Is The Purpose of The Survey?
- How Was I Selected For Participation?
- How Much Does The Nielsen Survey Pay?
- What Types of Questions Will I Be asked?
- What Does Nielsen Do to Protect My Privacy?
- Final Thought
How would you like to have the opportunity to shape what gets seen on local TV and heard on local radio stations? That’s exactly the chance the Nielsen media study offers people all across America. I was surprised when I recently received an enticement in my mailbox to sign up for the survey — along with some cold, hard cash and the promise to earn...
Yes, in fact, you may already be familiar with the name “Nielsen.” It’s become synonymous over five decades with the production of ratings for TV and radio. As the company notes online: “Nielsen is a leading research company, nationally known for producing radio and TV ratings. We’ve been in business for over 50 years. We measure radio and TV audie...
As noted above, Nielsen helps radio and TV programmers gain insights into what people actually watch and listen to. To do so, Nielsen must gather responses about viewing and listening habits from representative households across the United States. That’s why it does direct outreach to randomly selected households to participate in its survey. Ultim...
The method Nielsen uses to select potential households is completely randomized. “All possible phone numbers and addresses are considered, much as the winning lottery numbers are selected,” the company notes in its FAQs. “Because all possible number combinations are eligible for selection, homes with listed and unlisted telephone numbers are repres...
The pitch for the Nielsen survey comes with two fresh, crisp dollar bills. The $2 is yours to keep whether you respond to their initial battery of questions or not. If you do choose to return the survey, you’re promised another $5. That’s a total of $7 you can earn for very little effort!
When you’re selected as a potential Nielsen household, you’ll get a mailer with a battery of 16 questions. 1. Which types of TV shows do you watch regularly? 2. In a typical day, about how many hours of TV do you watch? 3. What is your favorite TV show or channel? 4. In a typical day, about how many hours of radio do you listen to? 5. What type of ...
Anytime you get a solicitation out of the blue offering to pay you for your opinion, it’s likely to raise some privacy concerns. Nielsen doescollect personal identifying information (PII) on you if you choose to participate in their studies. But they swear up and down that they’ll never let any of their clients market to you directly. Again, accord...
It used to be that Nielsen had participants record their viewing habits in a paper diary. But over the last couple years, the company has made strides to replace that outdated data-collection method. Today, using a combination of “advanced meter technology, big data and people-powered panels,” Nielsen has completely overhauled how it collects metri...
- Theo Thimou
Not a scam. Nielsen is a market research company. I have an appointment Thursday for them to set up monitoring equipment. I'm thrilled to be a neilsen household.
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Sep 2, 2023 · Understanding the Nielsen Online Survey is important to assess its legitimacy. While the Nielsen online survey is a legitimate program, there have been instances of scams using the Nielsen name to trick people into giving away personal information.
Oct 12, 2022 · Criminals have revived the so-called Survey Scam that was prevalent a decade ago, tricking people into filling out bogus surveys and stealing data.
People also ask
Is the Nielsen Online Survey a scam?
Does Nielsen's paid survey look like junk mail?
How much does a Nielsen survey cost?
Is Nielsen a legit company?
Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently.
