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What is a company Vision Statement?
What is the difference between a vision statement and a mission statement?
How do you write a vision statement?
What is an example of a vision statement?
Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we'll share how to write a vision statement — one that inspires your employees and positively impacts your business — and we'll look at a few vision statement examples to help you get started.
- Shopify. Shopify’s vision statement is succinct and straightforward: “Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.”
- Zoom. Zoom has a strong vision statement: “Communications empowering people to accomplish more.” The ubiquitous video meeting platform does an excellent job of sharing how its vision fits squarely into its brand identity.
- Lego. Lego’s vision statement is simple and joyful: “A global force of learning through play.” The toy company uses its vision statement to frame its impact reporting.
- Drift. Drift’s vision is clear: “A world where people are free to have a conversation with any business, at any time, on their terms.” Drift’s chatbots allow businesses to field incoming questions and connect with customers or potential customers at any time.
Jan 16, 2024 · A vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your company’s...
- Sean Peek
- Before determining what your vision statement is, you need to understand what it is not. It should not be confused with a mission statement. Those...
- The first step in writing a vision statement is determining who will play a role in crafting it. To accomplish this end, Brandon Shockley, director...
- Creating the perfect vision statement may seem like an overwhelming task, but it doesn't have to be. You don't have to reinvent the wheel to develo...
- A vision statement should stretch the imagination while providing guidance and clarity. It will help inform direction and set priorities while chal...
Apr 26, 2023 · A vision statement is a business document that states the current and future objectives of an organization. A company’s vision must align with its mission, business plan , strategic plan, and organizational culture.
A vision statement describes what a company desires to achieve in the long-run, generally in a time frame of five to ten years, or sometimes even longer. It depicts a vision of what the company will look like in the future and sets a defined direction for the planning and execution of corporate-level strategies.
A vision statement is a long-term, idealistic state of the FUTURE that doesn't exist yet. It's an inspiring, rallying cry that invites everyone who believes in it to contribute and become a part of it. A company's mission statement is how the company chooses to pursue its vision - like a roadmap.
Jul 26, 2024 · A company vision statement describes the desired future state of the organization in the long term —generally within a 5 to 10-year timeframe— and guides the direction of the business's efforts. It serves as a guiding framework for the business's strategic efforts being a critical component of a highly effective business strategic plan.
