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   lure

   /l(j)ʊə/

   verb

   • 1. tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward: "the child was lured into a car but managed to escape"

   noun

   • 1. something that tempts or is used to tempt a person or animal to do something: "the film industry always has been a glamorous lure for young girls"
   • ▪ the strongly attractive quality of a person or thing: "the lure of the exotic East"
   • 2. a type of bait used in fishing or hunting.
   • ▪ a bunch of feathers with a piece of meat attached to a long string, swung around the head of the falconer to recall a hawk.

   Word Origin Middle English: from Old French luere, of Germanic origin; probably related to German Luder ‘bait’.

   Scrabble Points: 4

   • L

     1

   • U

     1

   • R

     1

   • E

     1

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