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   conversion

   /kənˈvəːʃn/

   noun

   • 1. the process of changing or causing something to change from one form to another: "the conversion of food into body tissues" Similar changechangingtransformationturningalteringmetamorphosistransfigurationtransmutationtranslationsea changehumorous:transmogrification
   • ▪ the adaptation of a building or part of a building for a new use: "the conversion of a house into flats" Similar adaptationreconstructionrebuildingredevelopmentrefashioningredesignrestylingrevampingrenovationrehabilitationalterationmodificationcustomization
   • ▪ a building that has been adapted for a new use: British "high-quality cottages and barn conversions"
   • ▪ the changing of real property into personalty, or of joint into separate property, or vice versa.
   • ▪ the transposition of the subject and predicate of a proposition according to certain rules to form a new proposition by inference.
   • 2. the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs: "he insists that real conversion is a matter of the heart" Similar spiritual rebirthregenerationreformationchange of heartrare:proselytization
   • ▪ repentance and change to a godly life: "the individual's responsibility in conversion is to repent and believe"
   • 3. a successful kick at goal after a try, scoring two points: "Gavin Hastings landed one penalty and one conversion"
   • ▪ an act of converting a touchdown or a down.
   • 4. (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.: "you'll see better conversion rates for your local advertising if you include your physical address on your website"
   • 5. the action of wrongfully dealing with goods in a manner inconsistent with the owner's rights: "he was found guilty of the fraudulent conversion of clients' monies"
   • 6. the manifestation of a mental disturbance as motor or sensory neurological symptoms: "conversion disorders"

   Word Origin Middle English (in the sense ‘turning of sinners to God’): via Old French from Latin conversio(n-), from convers- ‘turned about’, from the verb convertere (see convert).

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