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POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema.
Pom Wonderful Presents: The Greatest Movie Ever Sold. Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement....
- (133)
- Morgan Spurlock
- PG-13
- Morgan Spurlock
The city of Altoona, Pennsylvania was paid to change its name to Pom Wonderful Presents: The Greatest Movie Ever Sold, PA for 90 days. The money went to the city's Police Department budget.
- (15K)
- Documentary, Comedy
- Morgan Spurlock
- 2011-08-24
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The...
- 2 min
- 143.1K
- Sony Pictures Classics
Apr 21, 2011 · Directed by Morgan Spurlock. Documentary, Comedy. PG-13. 1h 30m. By Stephen Holden. April 21, 2011. Morgan Spurlock could sell you the Brooklyn Bridge.
- Stephen Holden
- Morgan Spurlock
In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The Greatest," while still maintaining complete...
- 3 min
- 21.8K
- Movieclips
A documentary by Morgan Spurlock that exposes the marketing process behind product placement, advertising and branding in films. The film was financed by various brands that have exclusive sponsorship rights and are integrated into the film.
9.0/10 (9058 reviews)
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