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Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.
- Lifestyle
Lifestyle - Authentic Brands Group
- Teams & Departments
“At Authentic, I’m responsible for our infrastructure and...
- Entertainment
Entertainment - Authentic Brands Group
- Digital
Authentic’s digital platform is powered by more than 200...
- Lifestyle
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise.
Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Authentic is an online fashion shop that offers exclusive access to new drops, promotions and experiences from various brands. Shop for women, men, kids, shoes, home and more at Authentic.com.
Authentic Brands Group is the world’s largest sports and entertainment licensing company with a global portfolio of iconic brands. Follow its LinkedIn page to see updates, news, events and insights on its business, acquisitions, partnerships and products.
Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.