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  1. Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.

    • Lifestyle

      Lifestyle - Authentic Brands Group

    • Teams & Departments

      “At Authentic, I’m responsible for our infrastructure and...

    • Entertainment

      Entertainment - Authentic Brands Group

    • Digital

      Authentic’s digital platform is powered by more than 200...

    • Brands

      Brands - Authentic Brands Group

    • Studios

      Authentic Studios is a full-service studio, which develops...

    • About

      Authentic transforms brands by delivering powerful...

    • Impact

      Impact - Authentic Brands Group

  2. Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise.

  3. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

  4. Authentic is an online fashion shop that offers exclusive access to new drops, promotions and experiences from various brands. Shop for women, men, kids, shoes, home and more at Authentic.com.

  5. Brands Lifestyle Entertainment Studios Marketing Digital Impact Careers Newsroom Brand Portfolio Our global portfolio spans various industry sectors including media, entertainment, sport, luxe, fashion, beauty and wellness, home, active and outdoor.

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  6. Authentic Brands Group is the world’s largest sports and entertainment licensing company with a global portfolio of iconic brands. Follow its LinkedIn page to see updates, news, events and insights on its business, acquisitions, partnerships and products.

  7. Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.

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