BT Group
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We're EE, the UK's No. 1 network with superfast 5G and 4G. Discover the best mobile phone, sim and fibre home broadband deals.
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Get EE Broadband and save £20 monthly on EE Mobile. Switch to EE Broadband and save £20 monthly when you upgrade or add unlimited data SIMs and airtime plans. Prices from £10 for 10Mbps speeds. Discover exclusive mobile benefits.
- History
- Operations
- Marketing
- Criticism and Controversies
Origins
Deutsche Telekom and France Télécom (now Orange S.A.) announced plans to merge their respective UK ventures – T-Mobile UK and Orange UK – on 8 September 2009. T-Mobile's UK unit had its origins in Mercury Communications, formed in 1989, while Orange had launched its services in 1994. The initial planning suggested a joint revenue of around £7.7 billion for 2008, with savings via synergies expected to total around "over £445 million annually from 2014 onwards". The two companies also announced...
2010 to 2012: Everything Everywhere
The companies' network sharing plans (allowing Orange customers to utilise T-Mobile's 2G signal and vice versa) were released to customers on 11 October 2010. The "switch-on" was rolled out utilising an opt-in page on each brand's website. However, the rollout did not initially include automatic network roaming mid-call or the two brands' 3G services. On 18 July 2011, Tom Alexander announced unexpectedly that he would step down as CEO. Alexander had joined Orange in 2008 and had led the compa...
2012: rebranding to EE
Everything Everywhere announced on 22 August 2012 that it would introduce a third brand as part of a future 4G launch to sit alongside Orange and T-Mobile, and that Everything Everywhere would continue as the company's legal name. Further speculation commenced on 7 September 2012 when the company announced details of a press conference on the morning of 11 September 2012, the earliest date set by Ofcom to launch 4G services. It was also noted that this date was only 24 hours earlier than the...
EE has main offices in BT Centre in London, Hatfield, Bristol, Darlington, Doxford, Greenock, Merthyr Tydfil, North Tyneside, Plymouth and Leeds. EE owns and operates national 2G, 3G and 4Gmobile phone networks (and a partial but expanding 5G network) in the UK. It also has around 700 retail outlets across the country. On 3 June 2016, it was announ...
EE launched its first television advertisement on 3 November 2012, four days after the company launched its 4G services and new brand. The advertisements featured Kevin Bacon and his related Six Degrees of Kevin Bacon concept. The advert initially aired on ITV during The X Factor, on its Saturday evening slot on UK television. The adverts were film...
In early 2013, Ipsos MORI signed an agreement with EE, wherein Ipsos MORI would commercialise the data on the company's 23 million subscribers, for example "how many of the phone users checked their Facebook accounts, or the website of their favourite shop". Later that year, The Sunday Timesrevealed that Ipsos MORI had negotiated an agreement to se...
EE is one of the UK’s largest subscription businesses, serving 25 million customers, backed by the UK’s fastest mobile network, and offering superfast connections in more places than any other mobile provider.
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