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Mar 8, 2019 · Hero content is the first piece of the 3H strategy that aims to attract a large group of visitors to your site. Learn what hero content is, how it differs from hub and hygiene content, and how to create your own hero content to boost your content marketing.
Jun 30, 2023 · Learn how to create content for every stage of your campaign with Youtube’s Hero, Hub & Hygiene framework. Find out how to analyze your audience, balance the three types of content, and incorporate video into your strategy.
- What Is Hero Content?
- Implementing A 3H Content Strategy For Your Brand
- Examples of Hero Content That Hit The Mark
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Hero content is becoming a crucial part of a brand’s marketing strategy. It’s designed to make a significant impact and reach a broad audience. This can include large-scale campaigns like prominent ads, contests, viral content (videos), and even quizzes. While sometimes time-consuming to produce, the goal is to generate significant brand exposure a...
The “3H” content strategy is a popular approach in marketing that includes three types of content: Hero, Hub, and Hygiene. Hero content is the centerpiece of this strategy and is positioned at the top of the pyramid. Hero content is at the top of the 3H content strategy pyramid due to its rarity and the significant resources it often requires. It i...
Red Bull’s ”Last Call for Mr. Paul” video
Red Bull has made a name for itself in the world of sports videos, with over 9 million subscribers and 150+ videos with over 2 million views on its YouTube channel. What sets them apart is their unique Hero content. One example is their“Last Call for Mr. Paul” videofeaturing professional free-runner Jason Paul, a Red Bull-sponsored athlete. The video shows him navigating through an airport with incredible stunts and precision, leaving viewers on the edge of their seats.
The “Who Is JOB” series
Another excellent example of Hero content is the web series “Who is JOB.” Now in its fourth season, the reality show follows the adventures of professional surfer Jamie O’Brien and his friends. Constant action led to quite a following on Youtube for the series. Hero content typically has a prolonged lifespan. Its versatility allows for a continued opportunity to distribute and promote. As a last tip, repurposing the contentto adapt it to various marketing opportunities on different platforms...
Hero content FAQs
What is Hero content on Youtube? Videos that capture significant brand moments, such as product launches and important announcements, are essential but should be used sparingly, ideally limited to a few times a year, to maximize their impact and significance. What is Hero content best for? This type of content is carefully crafted to reach a broad audience and introduce your brand or business to as many potential customers as possible. In-depth research and data analysis is crucial in produci...
Hero content is a type of marketing content that aims to make a significant impact and reach a broad audience. Learn what hero content is, how it differs from hub and hygiene content, and see examples of successful hero content campaigns.
Dec 17, 2018 · Hero content is the top of a pyramidal content strategy that aims to create a huge impact and reach a large audience. Learn what makes for good hero content, how it differs from hub and hygiene content, and see examples of viral hero content.
Nov 6, 2017 · Hero content is a type of content marketing that aims to attract a large audience and earn links by evoking emotion and storytelling. Learn what hero content is, when to use it, and how to create it with video, whitepapers, or other formats.
Mar 5, 2022 · Hero content refers to a concept that is created with a wide range of customers in mind, that tells the audience what your brand is about, and engages them so that they want to learn more about your business.
Aug 16, 2023 · Learn the secrets of crafting hero content that captivates, engages, and converts your audience. Discover the elements, steps, strategies, and metrics of successful hero content campaigns.
