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Larry P. Gross is a professor emeritus of communication and a former director of the School of Communication at USC Annenberg. He is a pioneer in the fields of media and culture, art and communication, and LGBT studies, and has authored and edited several books on these topics.
Larry Gross (born 1953) is an American screenwriter, and producer. He is a visiting professor of film and new media at New York University Abu Dhabi. Best known for his collaborations with Walter Hill, his credits include 48 Hrs. (1982), Streets of Fire (1984), and uncredited contributions to Ralph Bakshi's Cool World (1992).
Larry Gross. Growing up with television: The cultivation perspective. Cultural indicators: Violence profile no. 9. Aging with television: images on television drama and conceptions of social reality. Manipulated time and eating behavior. Environmental Toxicology and Chemistry: An International Journal 23 (9 ….
- What Is Cultivation Theory?
- Cultivation Theory and Television
- The Mean World Syndrome
- Research
- Criticism
- References
Cultivation theory (or cultivation analysis) was introduced in the 1960s by Hungarian-born American professor George Gerbner to examine television’s influence on viewers (Gerbner, 1969). The findings of Gerbner were later expanded upon and developed by the American screenwriter Larry Gross. This theory implies that those exposed to media interpret ...
Gerbner’s primary focus was centered on the role of television. This approach also involved several key assumptions. First, television was distinguished as a unique form of mass media (Gerbner et al., 1978). For instance, it was simultaneously auditory and visual but did not require literacy. Furthermore, access to television was almost universal. ...
During the exploration of the effects of television viewing, Gerbner (1980) also coined the term mean world syndrome to describe the cognitive biaswhereby television viewers exposed especially to violent content were more likely to see the world as more dangerous than it actually is. Because television programming significantly shaped attitudes tow...
Building upon the foundation of Gerbner, scholars, more recently, have ventured into other spheres to study the effects of cultivation theory. For instance, while Gerbner was primarily focused on fictional television, these researchers have delved into other forms of media, such as reality TV and video games. They have also explored the effects of ...
A number of scholars have critiqued Gerbner’s description of cultivation theory. Some of these criticisms focus on the theoretical flaws of cultivation theory. For instance, one argument posits that cultivation theory employs methods of the social sciences to address questions pertaining to the humanities (West & Turner, 2010). Another argument ass...
Berger, C. R. (2005). Slippery slopes to apprehension: Rationality and graphical depictions of increasingly threatening trends. Communication Research, 32(1), 3-28. Beullens, K., Roe, K., & Van den Bulck, J. (2012). Music video viewing as a marker of driving after the consumption of alcohol. Substance Use & Misuse, 47(2), 155-165. Croucher, S. M. (...
Larry Gross is a professor and director of USC's Annenberg School for Communication. He is an expert on media, communication, and LGBT issues, and has authored several books and edited journals.
Dec 26, 2001 · Up from Invisibility. : Larry Gross. Columbia University Press, Dec 26, 2001 - Literary Criticism - 320 pages. A half century ago gay men and lesbians were all but invisible in the media and,...
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Gross, the screenwriter of "We Don't Live Here Anymore" and "True Crime," begins with this: "Zodiac" is an important postmodern work. It's an authentically “new” and even experimental thing attempting, to quote from Susan Sontag's essay "Against Interpretation," to put content in its place.
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