Search results
J. Craig Thompson is the James R. McManus – Bascom Professor in Marketing and the Gilbert and Helen Churchill Professor in the Marketing Department of the Wisconsin School of Business.
Mar 1, 2005 · This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT).
- Eric J. Arnould, Craig J. Thompson
- 2005
Craig J. Thompson currently works at the School of Business, University of Wisconsin–Madison. Craig does research in Social Theory, Sociological Theory and Communication and Media.
- CONTENTS
- What Is Consumer Culture Theory?
- COSPLAY
- CONSUMER CULTURE THEORY: WHAT IS IT?
- WHERE DID IT COME FROM?
- ABOUT THIS BOOK
About the Authors Introduction: What Is Consumer Culture Theory? Eric J. Arnould and Craig J. Thompson
Eric J. Arnould, Aalto University Business School, Helsinki Craig J. Thompson, University of Wisconsin–Madison This textbook systematically explores the rich mosaic of consumer culture and the ways it affects personal identity, social interactions, and afiliations, and not to be overlooked, behaviors in the commercial marketplace. Most fundamental...
All over the world, cosplay fans gather at conventions and parties to share their apprecia-tion of and affection for anime and manga. These fans, who also refer to themselves as otaku, wear detailed makeup and elaborate costumes modeled after their favorite anime, manga, and related video game characters. Cosplayers spend immeasurable amounts of mo...
Consumer culture theorists are fascinated by phenomena such as Tough Mudder and cosplay. They seek to unravel their secrets and, in so doing, provide a more robust and nuanced understanding of global consumer culture and the market-mediated society that molds our lives as consumers within this world. This book aims to share and help the reader deve...
CCT emerged as a corrective to the overly rationalistic and utilitarian view of the con-sumer that predominated in business schools up until the 1980s. This conventional orientation was based on the idea that consumers were rational decision-makers, most concerned with the functional benefits of goods, and maximizing subjective utility. Consumer re...
Consumer culture theory is an exciting world of research and reflection on the ‘what?’ ‘when?’, ‘where?’ and ‘how?’ of consumer behavior set in its global and socio-historic context. It aims to unpack the secrets of spectacular phenomena like Tough Mudder and cosplay described above. But as you will find in these pages consumer culture research off...
- 1MB
- 20
Feb 1, 2005 · Craig J. Thompson. University of Wisconsin–Madison. Citations (3,239) References (191) Abstract. This article provides a synthesizing overview of the past 20 yr. of consumer research...
Articles 1–20. Professor of Marketing, University of Wisconsin at Madison - Cited by 30,372 - consumer culture - market systems - consumer identity.
Nov 18, 2015 · This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and Thompson (2005).
