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  1. For example, the YouTube game “Rahul meets Meena" involved innovations around YouTube’s in-video links and was showcased on both Facebook and Twitter. The ultimate goal or the objective of the social media strategy was to generate social buzz and an extended close engagement with audiences, globally and nationally so that they would buy tickets and come to theaters, occasioning huge box ...

  2. Double-boom! My tweets scored kudos in publications all over the internet, from Mashable to AllTwitter and also became the number one topic of conversation on Reddit. ALL THE BOOMS! In conclusion, winning a Shorty Award for @Skittles would be like getting a jetpack powered by high-fives. Sincerely, The Rainbow.

  3. From the 6th Annual Shorty Awards Best Social Media Campaign for Film. Best Social Media Campaign for Film. For years, word of mouth has been important in determining a movie's results at the box office, an effect that's even more amplified by social media. This award recognizes marketing campaigns that integrate social platforms in a creative ...

  4. The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites. 6th Shorty ...

  5. From the 6th Annual Shorty Awards Teen Activism. Teen Activism. These young adults bring attention to what they believe in -- whether it’s standing up against bullying, bringing awareness to those who suffer from mental illnesses, or inspiring others to believe in themselves. If they use Twitter, Facebook, blogs, YouTube videos or other ...

  6. The Social Fuel campaign, over a period of one month, took MINDDRIVE from unheard of to the subject of a worldwide conversation. Objective 1: Make people aware MINDDRIVE exists • The campaign was covered by 481 news outlets worldwide8, including Mashable, HLN, Forbes, CNN, The Chicago Tribune, WIRED and Huffington Post.

  7. Meep's sharp wit and humorous commentary keeps the fur flying during the excitement of Puppy Bowl.Puppy Bowl IX (February 2013) was the most-buzzed-about show in all of cable, having the most Tweets all day Sunday and coming in second overall only to the Super Bowl. The premiere telecast generated nearly 300,000 Tweets, pummeling the previous ...

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