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Results: According to Wendy’s, the Pretzel Bacon Cheeseburger was the most successful LTO hamburger in the company’s 40-year history, as measured by same-restaurant sales and unit sales. The stock price increased by 41% during the tenure of the campaign. Our Facebook survey of those who saw the ad indicated that the ad was effective in ...
From the 6th Annual Shorty Awards Best Brand on Instagram. Best Brand on Instagram. A billion dollars (and a Shorty Award win for #Apps) later, Instagram is now being used by over 40% of brands to promote brand style and personality and crowd-source photos in marketing campaigns . This award honors the best brand presence on Instagram.
Pool was featured in TIME's person of the year 2011, is a nominee to the TIME 100 in 2012, and was the recipient of the Shorty Award for Best Journalist in Social Media in 2013. I consistently innovate methodology and technology in journalism. Social media is a main driving force. I am the first person to do a Reddit AMA live on the ground at a ...
For the winner of 5 individual editorial polls--Best Movie, TV Show, Videogame, Sports Moment, and Song-- an original Vine was created to celebrate and reveal the results. Mashable’s most re-Vined “Best Moments of 2013" Vine of the year was the “Best Sports Moment of the Year" winner, Auburn vs. Alabama. Community challenges are another ...
An international award show that recognizes and celebrates the innovation and creativity in digital and social media, by brands, agencies, nonprofits and individuals. THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital.
To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a global Facebook application designed to drive awareness for the premiere all over the world using highly personalized, spreadable media. Join the Realm quickly became a phenomenon, receiving over 1.2MM visits and flooding social channels with over 750k sigils.
WestJet delighted unsuspecting travellers with a real-time holiday surprise that delivered personalized gifts to guests arriving in Calgary as part of a true “Christmas Miracle." Having captured the experience, WestJet posted the holiday video on its YouTube page on December 9, 2013, and within days it was the most shared Canadian viral ad in ...
