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Jan 7, 2022 · Just weeks after announcing that it would definitely launch a new BlackBerry-branded phone in 2022, OnwardMobility has announced an immediate shutdown.
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By Jitendra Soni
published 27 July 2021
The Pre-commitment Program suggests so
(Image credit: BlackBerry)
Apple isn’t the only company in the smartphone ecosystem that has a fruit name. BlackBerry is another such brand, however, despite multiple attempts, the once-favourite smartphone maker had slowly faded away into oblivion.
To recall, OnwardMobility acquired the license to manufacture BlackBerry devices. The company will manufacture these phones with Foxconn, the well-known contract manufacturer that makes phones for various brands including Apple.
In a recent interview, Peter Franklin, OnwardMobility's CEO spoke about the plan of BlackBerry’s revival. He mentioned that the upcoming smartphone will come with a physical keyboard like the trusted old BlackBerry devices and will have 5G connectivity as well.
Most smartphones, including Android and iOS powered devices these days do not come with a physical keyboard and instead are moving towards an era of phones with foldable and rollable displays
He also mentioned that though not only the phone will offer enterprise-level data security that BlackBerry devices were known for, however, it will also come with a ‘top-of-the-line camera' since mobile photography has become a primary requirement for most users these days.
Before Apple and Android took over the world, both Nokia and BlackBerry ruled the market. While Nokia had a massive user base in the consumer part of the business, BlackBerry was a synonym to enterprise devices.
However, both the companies were slow to adapt to the changing environment and bore the brunt of it. TCL made an unsuccessful attempt at reviving the brand under a licensing agreement, however, it also gave up in 2020.
Now that the market dynamics have changed and most smartphones come with a secured "Work Profile" to keep your professional data secure, it makes little sense for users to buy a phone that is specifically made for offering an additional layer of security to your data.
Additionally, the demand of smartphones with a physical keypad is almost negligible, the task for BlackBerry to create a space for itself looks difficult.
That said, we will have to wait to see what OnwardMobility has got up its sleeves and is it enough to lure the loyal BlackBerry fans to buy the phones once again?
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Jan 7, 2022 · BlackBerry may have switched off support for its older devices, but we can still expect a 5G BlackBerry phone to be launched in the near future
- Video Producer
Feb 22, 2022 · What specs would the 2022 BlackBerry have offered? According to OnwardMobility, their new BlackBerry promised 5G networking capabilities and a physical keyboard. These really are the only two specs were ever officially teased, aside from the fact that the phone will run on Android.
Mar 9, 2022 · The Blackberry 5G remained one of the most anticipated smartphones we'd heard about, ever since it was first announced in mid-2020... up until the project was officially canceled in 2022.
Jan 10, 2022 · OnwardMobility, early last year after acquiring the BlackBerry brand, announced that it was working on a new BlackBerry phone that would offer both 5G and a physical keyboard.
Jan 10, 2022 · As a result, OnwardMobility has said it will release a new 5G "enterprise" BlackBerry Android smartphone in 2022, complete with the iconic physical keyboard. The device was slated to make an official debut in 2021, but the company didn't manage to do it, citing various issues.
