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Unflinching commitment to fit, quality and style
- The jeans owe their popularity to Vanderbilt herself. Not only because she was the spokesperson, but also due to her unflinching commitment to fit, quality and style. Vanderbilt never sacrificed one for the other. And that resulted in a jean that was as sexy and flattering as it was comfortable.
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Mar 31, 2016 · They were “The Perfect Fit” — curve-hugging and tapered in just the right place, Gloria Vanderbilt ‘s designer, dark denim accentuated with an embroidered swan across women’s hips throughout...
- Lindsay Kimble
- 39 sec
- Vanderbilt: The Jeans That Changed Everything
- Women, Jeans and Sex Appeal
- Goodbye Gloria Vanderbilt — We’Ll Miss You
Vanderbilt jeans launched in 1977, supported by a massive advertising campaign — and the masses responded. According to the New York Times, the initial production run of 150,000 sets of jeans sold out the day their first TV commercial aired. That commercial and the print ads featured Gloria herself, proving that women loved her as well as her jeans...
Denim has played many roles in our culture. Once the fabric of men’s work pants, it later evolved into a uniform for teenage rebels in the ’50s. In the ’70s, jeans morphed into a symbol for American girl sexuality, thanks in part to Farah Fawcett — who rocked medium-wash flares like no other. But it was Gloria Vanderbilt who kicked off the broader ...
Vanderbilt’s son, Anderson Cooper, reflected on his mother in a heartfelt eulogy. The poignant words go a long way in describing how Vanderbilt lived her life. An artist with a vision, a creative soul, and a woman who — even to those closest to her — seemed to transcend the world that contained her. PSA. It's time to dump Google and switch to Ecosi...
Jun 18, 2019 · For a time, Vanderbilt’s form-fitting jeans, which included a swan logo detail and her signature embroidered on the back right pocket, were the jeans every woman wanted to wear.
- marques.harper@latimes.com
- Deputy Features Editor
Jun 17, 2019 · The jeans were such a massive hit that Vanderbilt was able to expand her business into more product lines: skirts, sweaters, jackets, linens, perfumes. It became a $100 million-dollar empire.
- Jocelyn Silver
Jun 23, 2019 · Jeans have become such an essential part of a woman’s life, it’s hard for many of us to imagine a time without them. But it wasn’t until Gloria Laura Vanderbilt, the one-time society beauty...
Jun 17, 2019 · Gloria Vanderbilt built a career as an actress, artist, socialite and author — but she was also celebrated in the fashion industry, first as a model and then as a designer jeans pioneer whose...
Jun 17, 2019 · It was good business to be one of those who people who made fashion: At the height of her empire, Gloria Vanderbilt jeans were reportedly bringing $100 million a year, and Vanderbilt was bringing in an income of her own, uninherited.
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