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Jul 19, 2021 · A great slogan sums up what the brand is all about, boosts customer engagement, and attracts them to make a purchase of your products or request your services whenever they happen to need them. However, those aren’t the only reasons why your brand needs to have a slogan.
May 12, 2017 · Slogans should communicate your company’s “why.” This is when you tell your audience why they should pick your product or service, what you do, or why you do it. Nike’s slogan would actually be, “Inspiration and Innovation for Every Athlete in the World.”
Mar 26, 2012 · Why slogans are a must have. Why it is the important part of branding? A slogan is not just a tag-line that advertisers create; they play a strategic game; in the long run, good slogans play with customer’s mind making it believe yours is a reliable product.
May 29, 2024 · A good business slogan is a rallying point for your brand and encapsulates everything you stand for and offer. Slogans are crucial in inspiring engagement with your audience and leaving a lasting impression. Your slogans should be short, catchy, and consistent with your other branding.
- Marketing Writer
- Nike – “Just Do It.” When you think of great slogan or tagline examples, one of your first thoughts is probably Nike’s “Just Do It.” It’s to the point, memorable, and embodies the company’s mindset.
- Apple – “Think Different.” Apple’s “Think Different” tagline made a huge splash when it was first introduced. Paired with images of groundbreaking innovators like Salvador Dali, Bob Dylan, Amelia Earhart, and more, Apple’s tagline urged people to think outside the box, even if they’re labeled as “crazy” for doing so.
- McDonalds – “I’m Lovin’ It” McDonald’s slogan is one you can’t forget — you can’t help but sing “Ba-da ba ba ba!” when you hear “I’m lovin’ it.” The tagline implies that sure, McDonald’s may not be the healthiest fast-food option, but the taste of their food overrules that.
- KFC – “It’s Finger Lickin’ Good” KFC’s memorable slogan, “It’s Finger Lickin’ Good,” implies just how good their fried chicken is — it’s so good you be licking your fingers afterward to get every last morsel.
But slogans go beyond brand positioning; they also facilitate brand recognition since they stick in peoples’ minds. Effective slogans speak to consumers, investors, employees, and other key stakeholders, creating a feeling of familiarity and comfort around a brand.
Ever wonder what a slogan is and why you need one? A slogan is an advertising tagline or phrase that communicates the value of your brand. It’s like the headline on a newspaper article, but it’s even more important because it has to stand out in people’s minds when they think about your product.
