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    • Customer demand for cheaper prices

      • Morrisons has received backlash from angry farmers as it trials the sale of New Zealand lamb instead of 100% British lamb in 39 of its stores. The supermarket says the move is due to customer demand for cheaper prices.
      www.bbc.com/news/articles/cjewewxzypro.amp
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  2. May 16, 2024 · 16 May 2024. Faarea Masud,BBC Business News. Getty Images. Morrisons has received a backlash from angry farmers as it trials the sale of New Zealand lamb instead of 100% British lamb in...

  3. Mar 14, 2014 · Morrisons has expanded its fresh meat offering to include New Zealand lamb in a bid to offer shoppers an “affordable alternative” to British lamb. The imported lamb went into stores this week and is sold under a tertiary brand called The Fresh Taste of New Zealand.

    • Julia Glotz
  4. May 17, 2024 · In the UK, New Zealand lamb can be sold more cheaply due to trade deals in place between the nations. The deal removes tariffs on a larger meat quantity. The cost of producing lamb in New Zealand is lower than in the UK, due to differing regulatory and climatic conditions.

  5. May 16, 2024 · Faarea Masud. BBC Business News. 8 hours ago. Morrisons has received backlash from angry farmers as it trials the sale of New Zealand lamb instead of 100% British lamb in 39 of its...

  6. May 17, 2024 · Sheep. Farming community ‘frustrated’ over Morrisons move towards New Zealand lamb. 17th May 2024. Author: Aleksandra Cupriak. The British farming community has criticised Morrisons for dropping its pledge to source only British lamb. Photo by Morrisons.

  7. May 15, 2024 · Morrisons to sell NZ lamb on its shelves because itscheaper to sell and source than British lamb’. The supermarket chain said it will start the trial in 39 stores this week. By...

  8. May 16, 2024 · UK supermarket Morrisons is set to begin trialling the sale of New Zealand lamb in some of its stores, after committing to only sourcing British lamb in 2017. The New Zealand lamb will be sold in 39 Morrisons stores as part of the trial.as consumers look for cheaper lamb with year-round availability. Andrew Connon NFU Scotland vice president ...

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