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    • Violating advertising policies

      • In what has become a signature move of social media companies looking to censor viewpoints that don’t fit their politics, TikTok permanently suspended the woman-owned, woman-led, and woman-designed sportswear company, XX-XY Athletics, for violating advertising policies – without naming any of the specific ads or policies in question.
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  2. Jun 20, 2024 · The Chinese-owned social media platform quickly banned the ad on the grounds that it “may violate TikTok’s advertising policies by featuring offensive content.” Sey posted on X, “When you run an ad standing up for women and girls’ sports, you get banned for life from @tiktok_us.”

    • Julia Steinberg
  3. Jun 20, 2024 · XX-XY Athletics, an athletic-wear company founded by a former Levi Strauss & Co executive and backed by former NCAA swimmer Riley Gaines, was permanently suspended from TikTok after its latest ad on the platform.

  4. Jun 20, 2024 · TikTok banned XX-XY, an apparel company created by Jennifer Sey and promoted by Riley Gaines (pictured), from advertising on the app because the company promotes fairness in women's sports. (XX-XY Athletics)

  5. Jun 18, 2024 · The powerful video ad that led TikTok to suspend XX-XY Athletics’ ad account depicted women and girls encouraging the viewer to “stand up” and defend women’s sports.

  6. Jun 20, 2024 · TikTok notified XX-XY Athletics on Tuesday that its account “has been permanently suspended because it doesn’t comply with our advertising policies.”

  7. Jul 3, 2024 · XX-XY Athletics founder Jennifer Sey shares why TikTok banned the company's ad defending women’s rights in sports on ‘Varney & Co.’.

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