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Apr 5, 2023 · Here’s what to know about Michael Jordan’s legendary Nike signing and how it inspired Air.
- Cady Lang
- 2 min
- Why Isn't Michael Jordan Depicted in The Air Movie?
- Was Nike Really The Underdog When It Came to Landing The Michael Jordan Deal?
- Did George Raveling Play A Crucial Role in Michael Jordan's Nike Deal?
- Is Howard White, Chris Tucker's Character, Based on A Real person?
- What Were The Details of Michael Jordan's Contract with Nike?
- Does Michael Jordan Approve of The Air Movie?
You might be curious why a movie about Michael Jordan's monumental 1984 shoe deal with Nike doesn't actually show the basketball superstar, at least not his face. In researching the Airtrue story, we learned that director Ben Affleck, who also stars in the movie as Nike co-founder and CEO Phil Knight, said that the main reason he chose not to depic...
Yes. As depicted in the film, Nike was far from the juggernaut of a company that it is today. In researching how accurate is Air, we discovered that it's true that Nike was the underdog when it came to the shoe companies that were trying to negotiate a deal with Michael Jordan. In fact, Nike only had 17% of the market share in 1984, behind brands l...
Yes. While exploring the Air fact vs. fiction, we discovered that Michael Jordan insisted that George Raveling be featured prominently in the film. Actor/comedian Marlon Wayans portrays Raveling, who was the assistant coach for Team USA when Jordan won gold at the 1984 Olympics in Los Angeles, the same year Jordan signed with Nike. "I wouldn't be a...
Yes. When the real Howard White's NBA career got derailed by knee injuries, he switched gears and went to work for Nike. While researching the Air movie true story, we learned that White was instrumental in helping Michael Jordan weigh the deals that had been presented to him by various brands, including Converse, Adidas, and Nike. Howard White wou...
A rookie at the time, Michael Jordan's Nike deal that he signed in 1984 was worth $500,000 per year, in addition to royalties. -Forbes
Yes. Airmovie director/actor Ben Affleck asked Jordan for his blessing over lunch. During the meeting, Jordan presented Affleck with a short list of what he cared about seeing represented in the film. On that list was the crucial role that his mother, Deloris Jordan, played in negotiating his Nike deal. Affleck fulfilled each of Jordan's requests.
Mar 31, 2016 · When "His Airness" burst onto the scene in 1984, no one knew he would become the greatest basketball player of all time or transform the world of celebrity endorsements forever. His work with Nike...
May 5, 2020 · NBA legend Michael Jordan's 1984 endorsement deal with Nike birthed the iconic Air Jordan shoes, but he had to be persuaded to go with Nike over Adidas. In ESPN's acclaimed docu-series 'The Last Dance', Jordan lifted the lid on the inner workings of the deal and how Adidas made one of the biggest blunders in sports marketing history.
May 17, 2023 · Jordan signed with Nike in 1984. The shoe company wasn't the powerhouse it is today, as Converse and Adidas ruled the sneaker business for marquee athletes. The Chicago Bulls legend first signed...
Apr 17, 2020 · The outpouring revealed the depth of the public’s love affair with the 57-year-old star, who during his retirement has entered the Hall of Fame in 2009, triggered a legendary internet meme and ...
People also ask
Why does Michael Jordan have a shoe deal with Nike?
Was Nike the underdog when negotiating a deal with Michael Jordan?
Is Michael Jordan's agent a real person?
Did Michael Jordan's mother play a role in his historic shoe deal?
Who persuaded Jordan to join Nike?
Did Michael Jordan want George Raveling in air?
Apr 20, 2023 · 1. Participation vs. Perfection. The Nike team went way above and beyond to complete the deal. Wooing players directly to sign endorsement deals was so verboten that Jordan’s agent, David Falk (Chris Messina), made Vaccaro promise he wouldn’t.
