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      • And that’s a big part of why Yahoo CEO Marissa Mayer went after it: She wants to shed the well-earned image of Yahoo as a fading Web 1.0 player. Tumblr skews young, and Yahoo needs young. It also needs to strengthen its position in mobile, and Tumblr will help it do that, too.
      fortune.com/2013/05/20/why-mayer-chose-tumblr/
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  2. May 6, 2023 · Yahoo mulled buying Netflix or Hulu — and in hindsight, either would have been better than its deal for Tumblr in 2013, ex-CEO Marissa Mayer said.

    • Todd Spangler
  3. In a recent interview with Tech Brew, Mayer — who was 36 when she jumped from Google LLC, where she had been employee No. 20, to Yahoo in 2012 — admitted buying the blogging platform Tumblr for...

  4. Jun 20, 2013 · In a Thursday Tumblr post, Yahoo CEO Marissa Mayer announced that the Web giant has officially completed its acquisition of Tumblr. The news comes one month after Yahoo first announced plans to...

    • Angela Moscaritolo
    • Managing Editor, Consumer Electronics
  5. I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO.

  6. May 31, 2013 · Mayer wanted Tumblr because she was "looking for a future for Yahoo, a path forward and growth." She convinced Karp that an acquisition would save Karp from a painful...

    • Henry Blodget
  7. Aug 14, 2019 · Yahoo’s acquisition of Tumblr caused a giant hubbub in the social media space after it was heralded by Yahoo’s chief executive at the time, Marissa Mayer, as the cornerstone in her plot to...

  8. May 20, 2013 · 'We won't screw it up': Yahoo buys New York-based social network Tumblr for $1.1bn as chief executive Marissa Mayer rules out radical changes following negative reaction. Deal for £723m in cash...

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