Search results
- And that’s a big part of why Yahoo CEO Marissa Mayer went after it: She wants to shed the well-earned image of Yahoo as a fading Web 1.0 player. Tumblr skews young, and Yahoo needs young. It also needs to strengthen its position in mobile, and Tumblr will help it do that, too.
fortune.com/2013/05/20/why-mayer-chose-tumblr/
People also ask
Is Yahoo's acquisition of Tumblr a done deal?
Did Yahoo buy Tumblr?
Who bought Tumblr?
What happened to Tumblr?
Are Tumblr users jumping ship to avoid Yahoo?
Why is Tumblr so popular?
May 6, 2023 · Yahoo mulled buying Netflix or Hulu — and in hindsight, either would have been better than its deal for Tumblr in 2013, ex-CEO Marissa Mayer said.
- Todd Spangler
In a recent interview with Tech Brew, Mayer — who was 36 when she jumped from Google LLC, where she had been employee No. 20, to Yahoo in 2012 — admitted buying the blogging platform Tumblr for...
Jun 20, 2013 · In a Thursday Tumblr post, Yahoo CEO Marissa Mayer announced that the Web giant has officially completed its acquisition of Tumblr. The news comes one month after Yahoo first announced plans to...
- Angela Moscaritolo
- Managing Editor, Consumer Electronics
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO.
May 31, 2013 · Mayer wanted Tumblr because she was "looking for a future for Yahoo, a path forward and growth." She convinced Karp that an acquisition would save Karp from a painful...
- Henry Blodget
Aug 14, 2019 · Yahoo’s acquisition of Tumblr caused a giant hubbub in the social media space after it was heralded by Yahoo’s chief executive at the time, Marissa Mayer, as the cornerstone in her plot to...
May 20, 2013 · 'We won't screw it up': Yahoo buys New York-based social network Tumblr for $1.1bn as chief executive Marissa Mayer rules out radical changes following negative reaction. Deal for £723m in cash...