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- Joe Coulombe, a struggling convenience store owner in Los Angeles, decided in 1967 to open a grocery chain to appeal to the small but growing number of well-educated, well-traveled consumers that mainstream supermarkets were ignoring. “I have an ideal audience in mind,” he told the Los Angeles Times in 1981.
www.cnn.com/2022/05/07/business/trader-joes-history-joe-coulombe/index.html
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In 1967, Coulombe changed the name Pronto Markets to Trader Joe's. He led the chain to success and sold it in 1979 to German billionaire Theo Albrecht, co-founder of the Aldi supermarket chain. [2][7] Coulombe continued with Trader Joe's as chief executive officer until retiring in 1988. [2]
May 7, 2022 · Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Joe Coulombe, a struggling convenience store owner in Los Angeles, decided...
Mar 1, 2019 · Trader Joe's founder Joe Coulombe reinvented the gorcery store business. Find out how Coulombe created the culture and cult-following at Trader Joe's.
Oct 20, 2021 · Coulombe reluctantly sold Trader Joe’s to the German grocery giant Aldi, in 1979, and remained C.E.O. for another decade. He wrote “Becoming Trader Joe” in the two-thousands.
- Carrie Battan
Aug 23, 2018 · The man behind the mystery is Joe Coulombe, a Stanford business graduate who once worked for Rexell, a chain of American drug stores. Back in 1958, while operating six locations of Pronto Markets for his employer, he was asked to close them all down.
Jun 1, 2022 · Joe Coulombe opened his first Trader Joe’s store in 1967 in Pasadena, California. After graduating from Stanford with his MBA, he took a job with a popular pharmacy company, Rexall.
Mar 1, 2020 · Joe Coulombe was a forward-thinking entrepreneur when he launched Trader Joe’s in 1967. He passed away on Feb. 28 at his home in Pasadena, not far from the popular chain’s very first store....