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The company is registered as a business in January 1948. Operations commence on June 1, 1948. Four months later on October 1, 1948, the PUMA brand is born and registered at the German Patent and Trademark Office. In December 1948, Rudolf Dassler announces his decision to name the company “ PUMA Schuhfabrik Rudolf Dassler ”.
May 10, 2024 · The Dassler Legacy and Herzogenaurach. When Rudi Dassler passed away in 1974, Armin took over the company. Puma had its IPO in 1986, and two years later all remaining family members sold their shares. A similar story unfolded on the other side of the river as Horst took over Adidas after his father's passing in 1978.
Jul 15, 2024 · Originally, the Puma Rider was created as a model for trail running, for which Armin Dassler, son of founder Rudolf, developed the so-called Federbein sole, a series of lugs that facilitated cushioning on any terrain. The Rider saga consisted of three models: Puma Fast Rider, Puma Lite Rider, and Puma Track Ride.
That same year, Rudi Dassler’s two sons sold their controlling interest of Puma to private investors. Adi Dassler in 1973 In 2020, Adidas revenues totalled nearly €20 billion, while Puma ...
PUMA RUNNING SYSTEM. Dr. Peter Cavanagh invented a formula that would allow body mounted sensors to track a runner’s motion with a precision that had not yet been achieved. In 1985, PUMA developed a new cushioning system: the Running System collection, now known as RS. It featured the Multiplex IV midsole, a sole that combined four components ...
Oct 24, 2022 · Adidas (left) and Puma sneakers are two of the best known on the market. The brothers that founded the shoes battled each other during World War II, even testifying against each other during the denazification panels. Doug Pensinger/D Dipasupil/Getty Images/HowStuffWorks. If only Adi and Rudi Dassler had learned to get along, Germany's Gebrüder Dassler might have bested Nike as the world's ...
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May 21, 2024 · But behind these global brands lies an incredible story of two brothers whose vision sparked both immense success and bitter rivalry. Adi and Rudi Dassler, known as Rudi and Adi, were born in a small German town in the late 1800s. Their father, a skilled shoemaker, passed down his craft to them, igniting a shared passion for footwear.
